Creative: Page 35

  • Illustration of Brian Cox as DirecTV's Overly Direct Spokesperson
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    Courtesy of DirecTV
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    DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

    The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

    By • April 7, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By • Updated April 6, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • An image of Cap'n Crunch's birthday bash poster.
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    Courtesy of PepsiCo
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    Cap’n Crunch sails into Coachella Valley for birthday celebration

    In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival.

    By • April 6, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

    Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

    By • April 4, 2023
  • An image pulled from Maybelline New York's campaign and music video, "Ugly Cry, Perfect Liner," staring SNL actor Chloe Fineman.
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    Retrieved from YouTube on April 03, 2023
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    Maybelline taps SNL star for ‘90s-inspired music video

    “Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.

    By • April 4, 2023
  • Astronaut Doug Hurley holds a case of beer under his arm in front of an image of Earth.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light argues against space travel for Earth Month push

    The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space. 

    By • April 3, 2023
  • Bombay Sapphire AI art robot
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    Courtesy of Bombay Sapphire
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    Bombay Sapphire readies world’s largest AI art event

    "Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot.

    By • April 3, 2023
  • Clinique's Moisture Surge™ 100H Auto-Replenishing Hydrator & New Moisture Surge™ Broad Spectrum SPF 28 Sheer Hydrator
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    Courtesy of Clinique
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    Clinique heads to music festival with immersive hub

    A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push.

    By • April 3, 2023
  • Toyota used its GR Corolla to animate an ad without VFX
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    Courtesy of Toyota
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    Column

    Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

    The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla."

    By • March 31, 2023
  • American Eagle x E.l.f. Cosmetics denim-inspired makeup line
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    Courtesy of E.l.f. Cosmetics
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    American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

    The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.

    By • March 30, 2023
  • Alex Rodriguez of the New York Yankees tags out Matt Stairs during a game against the Kansas City Royals at Kauffman Stadium in Kansas City, Mo. The Royals won the game 5-3.
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    G. N. Lowrance via Getty Images
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    MLB leans into baseball nostalgia with wide-ranging campaign

    The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules. 

    By • March 30, 2023
  • Shake Shack and Super Mario Bros Movie collaboration logo
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    Courtesy of Shake Shack
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    Shake Shack powers up ‘Super Mario Bros.’ activation

    In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app.

    By • March 30, 2023
  • Two people clink glasses in front of a ferris wheel.
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    Courtesy of Campari Group
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    Aperol heads to Coachella with digital-driven gathering hub

    The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene.

    By • March 29, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By • March 28, 2023
  • A restaurant worker wearing black fills up a bottle of ketchup.
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    Courtesy of Kraft Heinz
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    Heinz rejects imposters for ‘Ketchup Fraud’ campaign

    The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

    By • March 28, 2023
  • An Uber Eats order is handed to an end customer.
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    Courtesy of Uber
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    Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts

    The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform. 

    By Julie Littman • March 28, 2023
  • A bottle of Heinz vodka pasta sauce is ensconced in a clear glass bottle with some cheese.
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    Retrieved from Absolut on March 24, 2023
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    Heinz, Absolut cook up limited-edition vodka pasta sauce

    The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.

    By • March 24, 2023
  • Mike's Hard Comeback Hotlime x Mike Miller
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    Courtesy of Mike's Hard
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    Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline

    Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime.

    By • March 24, 2023
  • Simply Spiked Peach Juicy Calls Ron Funches
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    Courtesy of Molson Coors Beverage Company
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    Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

    A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

    By Aaron Baar • March 23, 2023
  • Shirts bearing the "I Love New York" logo are displayed at a store in Times Square on May 10, 2010 in New York City.
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    Spencer Platt/Getty Images via Getty Images
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    New York introduces ‘We Love NYC’ to mixed reactions

    The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

    By • March 22, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company
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    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By • March 22, 2023
  • Coca-Cola AI art
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    Courtesy of Coca-Cola
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    Coke asks consumers to generate art with new AI platform

    The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

    By • March 21, 2023
  • A group of diverse people sit at a table.
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    Courtesy of Anheuser-Busch InBev
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    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

    By • March 20, 2023
  • Rows of Tide detergent bottles on a store shelf
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    Mario Tama via Getty Images
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    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By • March 17, 2023
  • Several sheep mill around a bar
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    Courtesy of Bushmills Irish Whiskey
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    Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign

    In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors.

    By • March 17, 2023