Creative: Page 36
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Courtesy of Smartwater
ColumnCampaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson
The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.
By Chris Kelly • March 17, 2023 -
Justin Sullivan / Staff via Getty Images
Northwestern Mutual, Pinterest team to give free financial advice to Gen Z
“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.
By Aaron Baar • March 16, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Heinz
Heinz highlights soil degradation with Fortnite island
The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.
By Sara Karlovitch • March 16, 2023 -
Courtesy of Twisted Tea
Twisted Tea drops vasectomy underwear for March Madness
The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.
By Chris Kelly • March 16, 2023 -
Courtesy of Molson Coors
Coors Light helps calm anxious basketball fans with beer-flavored ice pops
The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.
By Sara Karlovitch • March 15, 2023 -
Courtesy of Amazon
Amazon Prime embraces mustaches in global campaign with Olivia Wilde
The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.
By Jessica Deyo • March 14, 2023 -
Retrieved from NotCo via Business Wire on March 13, 2023
Star CMO Machado jumps from Activision Blizzard to food tech startup
The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.
By Peter Adams • March 13, 2023 -
Courtesy of Aeropostale
Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway
An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.
By Jessica Deyo • March 13, 2023 -
Retrieved from Coca-Cola on March 08, 2023
Coke brings world-renowned art to life in ‘Masterpiece’ push
The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.
By Jessica Deyo • March 9, 2023 -
Courtesy of Anheuser-Busch InBev
Bud Light Seltzer clears up misconception about its formula
As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.
By Sara Karlovitch • March 8, 2023 -
Courtesy of Intuit Quickbooks
QuickBooks caters to film tourists by highlighting small business cameos
An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.
By Jessica Deyo • March 7, 2023 -
Courtesy of Nissan
Nissan brings TikTok’s BeReal lookalike to March Madness
The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.
By Sara Karlovitch • March 6, 2023 -
Courtesy of Levi's
ColumnCampaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion
To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.
By Chris Kelly • March 3, 2023 -
Courtesy of Yahoo
Toyota, Yahoo partner for AR-powered car shopping experience
The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown.
By Aaron Baar • March 2, 2023 -
Courtesy of Diageo
Guinness rewards epic toasts this St. Patrick’s Day
The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities
By Sara Karlovitch • March 2, 2023 -
Retrieved from Bose on March 01, 2023
Bose works to boost gender parity in music production
With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.
By Chris Kelly • March 2, 2023 -
Retrieved from Hard Mtn Dew on March 01, 2023
Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community
Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.
By Peter Adams • March 1, 2023 -
Courtesy of Anheuser-Busch InBev
AB InBev seltzer brand’s first national campaign focuses on simplicity
Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.
By Sara Karlovitch • Feb. 28, 2023 -
Courtesy of Maybelline
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Deyo • Feb. 28, 2023 -
jamenpercy via Getty Images
Agency in-housing debate resurfaces, with fresh shades of nuance
Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.
By Peter Adams • Feb. 27, 2023 -
Courtesy of Anheuser-Busch
Cutwater refreshes brand to accentuate accessibility of canned cocktails
“Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.
By Sara Karlovitch • Feb. 24, 2023 -
Justin Sullivan via Getty Images
Coke joins AI hype train in search for next-gen creative capabilities
The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.
By Peter Adams • Feb. 23, 2023 -
Courtesy of The Kraft Heinz Company
Kraft Heinz goes luxe with immersive hotel integrations
To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences.
By Sara Karlovitch • Feb. 23, 2023 -
Courtesy of Danone North America
Silk gives nepo babies milk mustaches to boost plant-based alternative
Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.
By Chris Kelly • Feb. 23, 2023 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios cracks open TikTok for campaign revival
The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.
By Sara Karlovitch • Feb. 22, 2023
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