Creative: Page 34

  • A Christmas tree sits atop a Miller Lite Tree Stand with a keg visible inside.
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    Courtesy of Molson Coors
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    Miller Lite taps into the holidays with Tree Keg Stand

    The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

    By • Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
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    iStock/Matthew Roberge

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    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • The cover of the Planet Ardbeg comic
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    Courtesy of TCO London
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    Column

    Campaign Trail: Why Ardbeg released a comic anthology

    The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”

    By • Nov. 4, 2022
  • A women is pulled over by a cop at night.
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    Courtesy of P&G
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    P&G’s Native leans into naughty and nice this holiday season

    The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

    By • Nov. 3, 2022
  • Michelob Ultra Run Fund and campaign image featuring Katherine Switzer
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    Courtesy of Michelob Ultra
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    Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

    The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.

    By • Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Walmart parcels to be shipped by Walmart Fulfillment Services move down a conveyor belt.
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    Permission granted by Walmart
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    Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

    The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy. 

    By • Nov. 2, 2022
  • A Juicy tracksuit designed in collaboration with Kraft.
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    Courtesy of Kraft
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    Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up

    The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”

    By • Nov. 1, 2022
  • The Coors Light "Chill Harder" logo carved into a pumpkin.
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    Courtesy of Molson Coors
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    Coors Light contest offers pay out for local recreations of its logo

    A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.

    By • Oct. 28, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
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    Retrieved from Bushmills Irish Whiskey on March 10, 2022
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    How Bushmills bottled a successful ‘Peaky Blinders’ partnership

    Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys. 

    By • Oct. 26, 2022
  • McDonald's McRib sandwich sits against a black background and underneath glowing golden text reading, "The McRib Farewell Tour."
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    Permission granted by McDonald's USA
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    McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib

    Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.

    By • Oct. 25, 2022
  • Gillette stadium glows green at night.
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    Courtesy of Gillette
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    Gillette kicks off first NFL live broadcast mixed-reality commercial

    The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.

    By • Oct. 24, 2022
  • Oreo Thins and Microsoft 365 promo image for its "Thinvite" campaign.
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    Courtesy of Oreo
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    Oreo Thins, Microsoft 365 encourage workers to take a snack break

    The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies.

    By Aaron Baar • Oct. 24, 2022
  • iHeartMedia's metaverse activation, iHeartLand
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    Courtesy of iHeartMedia
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    Why brands should go beyond a metaverse cameo

    During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy. 

    By • Oct. 21, 2022
  • A bottle of Captain Morgan Rum sits on a table with a red video game controller as two people hang out.
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    Courtesy of Diageo
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    Captain Morgan adds some spice to its ads

    A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams.

    By Aaron Baar • Oct. 20, 2022
  • Actors Kate McKinnon and Dan Levy for Tostitos' “For the Love of Chips and Dip” campaign last year.
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    Courtesy of Frito-Lay
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    More than a crunch: How a 1.5 second tune changed the Tostitos brand

    The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%.

    By • Oct. 20, 2022
  • Three limited-edition Pepsi Soda Shop cans lined up on a diner table.
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    Retrieved from PepsiCo Beverages North America on October 18, 2022
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    Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

    At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

    By • Oct. 19, 2022
  • Three cheerful female friends communicating and having fun in a pub during the night out. Focus is on woman in the middle.
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    skynesher via Getty Images
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    How AB InBev evolves inclusive marketing from good intentions to long-term strategy

    Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.

    By • Oct. 19, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

    At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

    By • Oct. 18, 2022
  • Heineken serves up virtual brew in new metaverse space
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    Courtesy of Heineken
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    How to leverage sports communities for brand engagement

    As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

    By • Oct. 17, 2022
  • Ritz crackers "Our Holidays" campaign cookbook cover
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    Courtesy of Ritz
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    Ritz holiday campaign celebrates diverse cultural traditions

    “Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures. 

    By Aaron Baar • Oct. 17, 2022
  • Three people socializing over their phones.
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    Anchiy via Getty Images
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    Bumble recreates “Ted Lasso” fictitious dating app

    The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.

    By Aaron Baar • Oct. 13, 2022
  • A bottle of whiskey sits on a cask next to a plate of steak.
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    Courtesy of Diageo
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    Diageo’s Lagavulin sends Nick Offerman on a dangerous mission

    The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.

    By • Oct. 13, 2022
  • Burger King's new Ghost Pepper Whopper floating against a smoky black background and under large white-and-orange text that reads "Ghost Pepper Whopper."
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    Retrieved from Business Wire on October 11, 2022
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    Burger King caters to paranormal sleuths with in-app ghost detector

    A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper. 

    By • Oct. 12, 2022
  • Stranger Things merchandise sits in a glass case.
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    Courtesy of Netflix
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    Netflix mixes immersion with commerce in multi-title pop-up store

    Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”

    By • Oct. 12, 2022