Creative: Page 33

  • Three bags of Frito-Lay products next to a FIFA World Cup trophy.
    Image attribution tooltip
    Courtesy of Frito-Lay North America
    Image attribution tooltip

    Frito-Lay makes largest-ever investment in women’s sports for World Cup

    As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

    By • May 31, 2023
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP shakes up creative process with AI-powered content engine

    Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

    By • May 30, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Pinterest Business
    Image attribution tooltip
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Aubrey Plaza sits in a forest, holding a glass of a thick white drink with black speckles in her right hand. On her upper lip, she has a "milk mustache" from this beverage.
    Image attribution tooltip
    Courtesy of MilkPEP
    Image attribution tooltip

    Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says

    The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy.

    By Megan Poinski • May 30, 2023
  • A collage of headshots of executives from the Cashmere ad agency
    Image attribution tooltip
    Permission granted by Cashmere
    Image attribution tooltip

    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By • Updated May 26, 2023
  • Don Julio Rosado
    Image attribution tooltip
    Permission granted by Don Julio
    Image attribution tooltip
    Column

    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By • May 26, 2023
  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
    Image attribution tooltip
    Courtesy of Bacardi Rum
    Image attribution tooltip

    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By • May 25, 2023
  • Smoothe King romance novel created by ChatGPT
    Image attribution tooltip
    Courtesy of Smoothie King
    Image attribution tooltip

    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By • May 25, 2023
  • McDonald's Little Mermaid Happy Meal
    Image attribution tooltip
    Courtesy of McDonald’s USA
    Image attribution tooltip

    McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

    The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

    By • May 24, 2023
  • View of a Walmart storefront
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart Connect enlists creative partners to help brands craft better ads

    Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

    By • May 24, 2023
  • Three phone screens showcasing Peloton Gym.
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton’s latest brand revamp arrives as revenue drops 22%

    The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.

    By • May 24, 2023
  • The Google logo is displayed at Google headquarters
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By • May 23, 2023
  • A group of executives meet
    Image attribution tooltip
    fizkes via Getty Images
    Image attribution tooltip

    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By • May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
    Image attribution tooltip
    Permission granted by Mercedes-Benz USA
    Image attribution tooltip

    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By • May 19, 2023
  • A side profile shot of Oscar Mayer's Frankmobile, a rebranded version of the Wienermobile, sitting in a parking lot
    Image attribution tooltip
    Permission granted by The Kraft Heinz Company
    Image attribution tooltip

    Oscar Mayer brings back Wienermobile name after 4 months

    The Kraft Heinz marketer rebranded the hotdog-shaped vehicle but is reverting to the 87-year-old name after what may have been a summertime stunt.

    By • Updated Sept. 22, 2023
  • A bottle of Coors Banquet with its new packaging.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Banquet celebrates legacy by helping entrepreneurs start their own

    The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.

    By • May 15, 2023
  • An octopus marionette appears in a Squarespace ad
    Image attribution tooltip
    Courtesy of Squarespace
    Image attribution tooltip
    Column

    Campaign Trail: Squarespace showcases how it makes anything possible

    In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

    By • May 12, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
    Image attribution tooltip
    Courtesy of Candy Crush Saga
    Image attribution tooltip

    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • Michael B. Jordan in an ad for Propel
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Inside Propel’s first brand campaign with Michael B. Jordan

    PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

    By • Updated May 11, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
    Image attribution tooltip
    Retrieved from Coca-Cola on May 08, 2023
    Image attribution tooltip

    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By • May 9, 2023
  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
    Image attribution tooltip
    Permission granted by Oatly
    Image attribution tooltip

    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

    By • May 8, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
    Image attribution tooltip
    Permission granted by Snap Inc.
    Image attribution tooltip

    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023
  • A person eats Taco Bell in a garbage band's practice space
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By • May 4, 2023
  • WPP logo
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • A women dances in front of a jazz band in the street.
    Image attribution tooltip
    Courtesy of Popeye's
    Image attribution tooltip

    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By • May 1, 2023