Creative: Page 33

  • A palm tree is decorated with holiday ornaments printed with the Corona logo
    Image attribution tooltip
    Retrieved from Corona Extra USA on November 29, 2022
    Image attribution tooltip

    Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

    Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

    By Aaron Baar • Nov. 29, 2022
  • An image of a Taco Bell store.
    Image attribution tooltip
    Courtesy of Taco Bell
    Image attribution tooltip

    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By • Nov. 29, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
    Image attribution tooltip
    Liliboas via Getty Images
    Image attribution tooltip

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By • Nov. 28, 2022
  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images
    Image attribution tooltip

    As seen on: 6 ways marketers evolved product placement strategy this year

    Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

    By • Nov. 28, 2022
  • A group of people walk on a New York City street.
    Image attribution tooltip
    Photo by Scott Heins/Getty Images via Getty Images
    Image attribution tooltip

    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022
  • A virtual Macy's Thanksgiving Parade balloon.
    Image attribution tooltip
    Courtesy of Macy's
    Image attribution tooltip

    Macy’s bets on the metaverse for Thanksgiving Day Parade

    The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.

    By • Nov. 23, 2022
  • A zombie in a sweater with blond hair.
    Image attribution tooltip
    Courtesy of Maximum Effort
    Image attribution tooltip

    Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

    Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.

    By • Nov. 22, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By • Nov. 22, 2022
  • A car is parked next to a camping tent and several people.
    Image attribution tooltip
    Courtesy of Honda
    Image attribution tooltip

    Honda targets Asian Americans with CR-V ads in multiple languages

    With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures. 

    By Aaron Baar • Nov. 22, 2022
  • A cartoon person dances with a pizza against a white background while holding a drink.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

    The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

    By • Nov. 21, 2022
  • The cover of State Farm's first-ever CD, "Jazz Bath: The Bath Bomb Sessions."
    Image attribution tooltip
    Retrieved from State Farm on November 21, 2022
    Image attribution tooltip

    State Farm riffs off new brand character with jazz CD, hotline

    “Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.

    By Aaron Baar • Nov. 21, 2022
  • Image attribution tooltip
    Courtesy of Oreo
    Image attribution tooltip

    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By • Nov. 21, 2022
  • The Claussen Halftime Show Set during 'Pickled.'
    Image attribution tooltip
    Courtesy of Kraft-Heinz
    Image attribution tooltip

    Claussen pickles sponsors star-studded pickleball match

    The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.

    By • Nov. 18, 2022
  • The Backstreet Boys pose for a JCPenny Holiday photo.
    Image attribution tooltip
    Courtesy of JCPenny
    Image attribution tooltip

    JCPenney reimagines holiday variety shows for Facebook Live

    The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.

    By Aaron Baar • Nov. 18, 2022
  • TxC at a DJ stand wearing red jackets.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By • Nov. 17, 2022
  • An illustration of the Coors Light nail polish on a hand holding a beer class.
    Image attribution tooltip
    Courtesy of Coors Light
    Image attribution tooltip

    Coors Light’s nail polish changes color at ideal beer-drinking temperature

    Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.

    By • Nov. 16, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
    Image attribution tooltip
    Retrieved from Willie Petersen on July 11, 2022
    Image attribution tooltip

    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By • Nov. 15, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
    Image attribution tooltip
    RyanJLane via Getty Images
    Image attribution tooltip

    Horizon Media weds sports and experience expertise under new practice

    HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

    By • Nov. 14, 2022
  • Lionel Messi wears a white Adidas jacket and stands before a crowd.
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Gatorade enlists Messi to design limited-edition bottle

    A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games. 

    By • Nov. 14, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
    Image attribution tooltip
    FG Trade via Getty Images
    Image attribution tooltip
    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By • Nov. 14, 2022
  • A virtual spoon character explores a breakfast-themed online space as part of Reese's Puffs Breakfastverse.
    Image attribution tooltip
    Permission granted by Reese's Puffs
    Image attribution tooltip

    Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

    Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.

    By • Nov. 11, 2022
  • A female avatar from Timex's Fortnite game.
    Image attribution tooltip
    Courtesy of Timex
    Image attribution tooltip

    Timex challenges players to race against the clock in Fortnite

    The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date. 

    By • Nov. 11, 2022
  • Actor Daniel Craig, wearing an all-black outfit, splays out on a green lounge chair while holding a bottle of Belvedere vodka in one hand and a glass tumbler in the other.
    Image attribution tooltip
    Permission granted by Belvedere Vodka
    Image attribution tooltip

    Daniel Craig cuts loose in Paris for dancy new Belvedere ads

    Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

    By • Nov. 10, 2022
  • A paid of Southern Comfort drinking pants. A shot is in one pocket.
    Image attribution tooltip
    Courtesy of Southern Comfort
    Image attribution tooltip

    Southern Comfort creates shot glass pants for Thanksgiving

    The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

    By • Nov. 8, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By • Nov. 8, 2022