Creative: Page 32
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Courtesy of Chex Mix
Chex Mix remixes ‘Baby Got Back’ for bagel chips revival
The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.
By Chris Kelly • Jan. 10, 2023 -
Courtesy of Dunkin'
Dunkin’ reportedly picks new creative agency, clouding future with Anomaly
Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.
By Peter Adams • Updated Jan. 9, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of FanDuel Group
FanDuel bets big on Gronk in first Super Bowl spot
If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.
By Sara Karlovitch • Jan. 9, 2023 -
Permission granted by Mars, Incorporated
M&M’s unites female spokescandies to celebrate women bucking convention
Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.
By Peter Adams • Jan. 5, 2023 -
Courtesy of H&M
H&M centers on sustainability for Roblox activation
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
By Jessica Deyo • Jan. 5, 2023 -
Courtesy of Tito's Handmade Vodka
Martha Stewart uses Tito’s vodka around the house for ‘DIY January’
In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.
By Sara Karlovitch • Jan. 4, 2023 -
Permission granted by Old Navy
Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.
By Peter Adams • Jan. 3, 2023 -
Courtesy of Taco Bell
8 times celebrities showed they still have marketing star power in 2022
Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.
By Jessica Deyo • Dec. 20, 2022 -
Courtesy of Anheuser-Busch InBev
Budweiser helps Argentina celebrate win with World Cup packs
The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.
By Sara Karlovitch • Dec. 20, 2022 -
Courtesy of NYX Professional Makeup
NYX launches new makeup collection on Roblox
The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.
By Sara Karlovitch • Dec. 19, 2022 -
Illustration: Madeline McMahon for Industry Dive
TrackerAd blitz: Tracking every marketing play for Super Bowl LVII
The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.
By Marketing Dive staff • Updated Feb. 13, 2023 -
Courtesy of The Coca-Cola Company
Coca-Cola promotes sustainability advances with ‘Recycled Records’
The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.
By Jessica Deyo • Dec. 14, 2022 -
Courtesy of Downy Unstoppables
Downy Unstopables recruits masked celebrity for build up to Super Bowl
The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.
By Jessica Deyo • Dec. 13, 2022 -
Retrieved from Old Spice on February 24, 2022
Deep Dive9 campaigns that boosted the mood in 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 12, 2022 -
Courtesy of Frito-Lay North America
Doritos launches #NameThatTriangle social media contest
Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.
By Aaron Baar • Dec. 12, 2022 -
Retrieved from Avocados from Mexico on December 09, 2022
Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.
By Peter Adams • Dec. 9, 2022 -
Permission granted by Duracell
ColumnCampaign Trail: Duracell swaps product focus for emotionally led holiday ads
Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.
By Peter Adams • Dec. 9, 2022 -
Permission granted by The Coca-Cola Company
Coke’s holiday strategy leans into streaming with Prime Video anthology
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
By Peter Adams • Dec. 8, 2022 -
Courtesy of Snap Inc.
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
By Jessica Deyo • Dec. 7, 2022 -
Courtesy of GE
GE is sole sponsor of NY Times print edition for a day
The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies.
By Sara Karlovitch • Dec. 7, 2022 -
Courtesy of Molson Coors
Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’
The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.
By Sara Karlovitch • Dec. 6, 2022 -
Courtesy of NFL
NFL expands Fortnite presence with sponsor Visa
The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators.
By Aaron Baar • Dec. 1, 2022 -
Kar Tr via Getty Images
An industry in motion: the greatest forces shaping marketing in 2022
After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.
By Sara Karlovitch • Dec. 1, 2022 -
Courtesy of Diageo
Crown Royal’s digital collectible sends care packages to troops
Consumers can nominate someone they think is deserving of a digital crown through the end of the year.
By Sara Karlovitch • Nov. 30, 2022 -
Retrieved from HelloFresh via Business Wire on November 29, 2022
HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
By Peter Adams • Nov. 29, 2022
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