Creative: Page 26
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Courtesy of Postmates
ColumnCampaign Trail: Postmates animates food-fueled fever dreams
Created by Mother in LA, “This Is Your Brain on Food” uses different illustrators to visualize the emotions created by BBQ, boba tea and beyond.
By Chris Kelly • Nov. 10, 2023 -
Courtesy of Frito-Lay North America
Lay’s, reality star Matt James join viral TikTok trend with cookbook kit
The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.
By Aaron Baar • Nov. 9, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Michael M. Santiago via Getty Images
How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics
Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.
By Jessica Deyo • Nov. 9, 2023 -
Courtesy of Jameson
Jameson campaign dubs all easy-going adventurers part of the family
Ogilvy’s first global work for the brand, “Must be a Jameson,” is narrated by actor Cillian Murphy and depicts folks who aren’t easily fazed by life’s hiccups.
By Sara Karlovitch • Nov. 8, 2023 -
Retrieved from Buchanan's on November 07, 2023
Diageo brand Buchanan’s blends old and new traditions in holiday campaign
The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.
By Sara Karlovitch • Nov. 7, 2023 -
Permission granted by Amazon
Amazon embraces the joy of friendship for global holiday campaign
“Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”
By Jessica Deyo • Nov. 7, 2023 -
Courtesy of Google
What marketers can expect as Google rolls out AI asset generation for ads
The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.
By Chris Kelly • Nov. 7, 2023 -
Courtesy of Sam's Club
Sam’s Club prioritizes emotions over sales in holiday ads
The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.
By Sara Karlovitch • Nov. 6, 2023 -
Courtesy of Foot Locker
Foot Locker hypes up holidays with major brands, NBA stars
The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.
By Chris Kelly • Nov. 6, 2023 -
Courtesy of The Coca-Cola Company
Coke boosts Santa-heavy holiday campaign with AI, digital experiences
The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.
By Chris Kelly • Updated Nov. 17, 2023 -
Courtesy of Anheuser-Busch InBev
Cutwater comes to the aid of holiday hosts with cocktail helpline
A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.
By Sara Karlovitch • Nov. 2, 2023 -
Courtesy of Vizio
Home Depot, Vizio create shoppable content for the holidays
“Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.
By Aaron Baar • Nov. 2, 2023 -
Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023 -
Retrieved from Walmart on November 01, 2023
Walmart reunites ‘Mean Girls’ to boost Black Friday push
Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.
By Chris Kelly • Nov. 1, 2023 -
Leon Neal / Staff via Getty Images
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.
By Chris Kelly • Nov. 1, 2023 -
Permission granted by Target
Target lights up digital in holiday push that balances sentiment, value
The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.
By Peter Adams • Nov. 1, 2023 -
Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards
A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.
By Peter Adams • Oct. 31, 2023 -
Courtesy of Pure Leaf
Martha Stewart argues against DIY in Pure Leaf campaign
The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.
By Sara Karlovitch • Oct. 30, 2023 -
Courtesy of Pom Wonderful
ColumnCampaign Trail: Pom Wonderful transforms free radicals into monsters
An effort from in-house shop Wonderful Agency timed to spooky season pits the brand’s signature juice against vampires, ghosts and aliens.
By Chris Kelly • Oct. 27, 2023 -
Courtesy of Chips Ahoy!
Chips Ahoy leverages AR to support multicultural teen artists
The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists.
By Aaron Baar • Oct. 26, 2023 -
Permission granted by Snap
Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses
Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.
By Jessica Deyo • Oct. 26, 2023 -
Permission granted by J.C. Penney
Inside J.C. Penney’s holiday marketing strategy
On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.
By Jessica Deyo • Oct. 25, 2023 -
Retrieved from Nike on October 24, 2023
Nike, Dove team to tackle high turnover rate of teen girls in sports
A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.
By Peter Adams • Oct. 24, 2023 -
Courtesy of Kraft Heinz
Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms
Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.
By Chris Kelly • Oct. 24, 2023 -
Courtesy of Advertising Week
Q&AMekanism’s CEO on future proofing the agency with performance marketing
At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.
By Peter Adams • Oct. 23, 2023
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