Creative: Page 27
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Courtesy of Hyundai Motor America
Hyundai rides with Disney for branded Ioniq 5
The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary.
By Aaron Baar • Oct. 23, 2023 -
Permission granted by Gap
Gap looks to its heritage for ‘Gifted’ holiday marketing campaign
A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.
By Jessica Deyo • Oct. 23, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Zulily
Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays
The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.
By Jessica Deyo • Oct. 23, 2023 -
Courtesy of AWNewYork
What Taco Bell and DoorDash learned about loyalty through collaboration
Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
By Chris Kelly • Oct. 20, 2023 -
Retrieved from General Mills on October 18, 2023
How General Mills refreshed its fruit snack brands to fend off disruptors
Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.
By Peter Adams • Oct. 19, 2023 -
Permission granted by Advertising Week
Advertising Week begins: How marketers can make the most of the industry bonanza
The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media.
By Peter Adams • Oct. 16, 2023 -
Courtesy of Jack in the Box
Jack in the Box cooks up horror short for Halloween
“Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.
By Chris Kelly • Oct. 13, 2023 -
Courtesy of Intuit Mailchimp
ColumnCampaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.
By Chris Kelly • Oct. 13, 2023 -
Sean Gallup via Getty Images
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
By Aaron Baar • Oct. 12, 2023 -
Courtesy of Domino's
Domino’s gives away ‘emergency pizza’ in latest rewards program push
As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.
By Sara Karlovitch • Updated Oct. 25, 2023 -
Courtesy of Kraft Heinz
Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world
Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”
By Peter Adams • Oct. 6, 2023 -
Courtesy of Match Group
Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity
In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.
By Aaron Baar • Oct. 5, 2023 -
Courtesy of Olaplex
Why Olaplex created a faux product to address dupe culture on TikTok
The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.
By Jessica Deyo • Oct. 5, 2023 -
Courtesy of Disney Advertising
How Disney is helping brands extend Halloween momentum into the holidays
Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.
By Chris Kelly • Oct. 4, 2023 -
Courtesy of Hard Mtn Dew
Hard Mtn Dew will pay for your wedding — but only invite crashers
The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers.
By Chris Kelly • Oct. 3, 2023 -
Courtesy of State Farm
State Farm seizes on fan mania around Taylor Swift’s rumored relationship
Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.
By Peter Adams • Oct. 3, 2023 -
Courtesy of Honda
Honda dreams of net zero emissions with first all-electric SUV campaign
The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.
By Chris Kelly • Oct. 2, 2023 -
Courtesy of Hi-Chew
ColumnCampaign Trail: Hi-Chew imagines a fruit-full world with Gen Z in mind
Crafted with creative agency Gigasavvy, the cult-favorite candy brand's new spot asks young consumers to "Choose Different. Choose Fun."
By Chris Kelly • Sept. 29, 2023 -
Courtesy of Peet's Coffee
Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day
The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.
By Aaron Baar • Sept. 28, 2023 -
Permission granted by Lexus
Lexus aims to reach ‘new modern family’ with TX crossover rollout
The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.
By Peter Adams • Sept. 28, 2023 -
Permission granted by Marriott International Inc.
Ritz-Carlton artfully depicts guests’ self-enrichment journeys in brand refresh
Developed with longtime agency partner Team One, “Leave Better” pushes against hotel ad tropes and follows the chain’s wide-ranging digital overhaul.
By Peter Adams • Sept. 27, 2023 -
Courtesy of Molson Coors
Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
New packaging designed to better unify the line of beers will arrive in February and be featured in an expanded “Made Brighter” marketing campaign.
By Sara Karlovitch • Sept. 27, 2023 -
Courtesy of Grubhub
Grubhub expands Snoop Dogg-starring effort on tail of international success
Extending to the U.S., “Did Somebody Say” generated 4 million views in the first three days of its U.K. premiere.
By Sara Karlovitch • Sept. 26, 2023 -
Courtesy of Fruit of the Loom
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
By Peter Adams • Sept. 26, 2023 -
Retrieved from Hot Wheel on September 25, 2023
Mattel’s Hot Wheels ignites ‘challenger spirit’ with cinematic ad
A communications platform crafted with BBH USA markets the toy brand as more than fun and as a catalyst to help kids build resiliency.
By Chris Kelly • Sept. 25, 2023
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