71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Mercedes-Benz names new CMO as auto transformation race heats up

Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

By Peter Adams • May 19, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Oscar Mayer brings back Wienermobile name after 4 months

The Kraft Heinz marketer rebranded the hotdog-shaped vehicle but is reverting to the 87-year-old name after what may have been a summertime stunt.

By Peter Adams • Updated Sept. 22, 2023

Coors Banquet celebrates legacy by helping entrepreneurs start their own

The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.

By Sara Karlovitch • May 15, 2023

Campaign Trail: Squarespace showcases how it makes anything possible

In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

By Chris Kelly • May 12, 2023

Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

By Aaron Baar • May 11, 2023

Inside Propel’s first brand campaign with Michael B. Jordan

PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

By Chris Kelly • Updated May 11, 2023

Minute Maid’s first global campaign supports new unified visual identity

The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

By Jessica Deyo • May 9, 2023

Oatly challenges Big Dairy over climate impact with free advertising offer

Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

By Jessica Deyo • May 8, 2023

Snap tests My AI sponsored links amid expansion of ad formats

The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

By Aaron Baar • May 4, 2023

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

By Jessica Deyo • May 4, 2023

How Taco Bell feeds hungry musicians and helps them ‘Live Más’

In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

By Chris Kelly • May 4, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Popeyes celebrates New Orleans in first campaign by new AOR McKinney

Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

By Sara Karlovitch • May 1, 2023

Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry

Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.  

By Erik Mansur • May 1, 2023

Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

By Chris Kelly • April 28, 2023

Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

By Jessica Deyo • April 25, 2023

FTC talks tough in false-ad notice but faces hard enforcement road

Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

By Robert Freedman • April 24, 2023

How advertisers can address the diversity supplier gap

While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

By Aaron Baar • April 24, 2023

Gopuff positions itself as go-to munchies delivery app for 4/20

An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

By Jessica Deyo • April 20, 2023

Expedia Group launches ‘shoppable’ platform with inspirational travel content

The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

By Michele Laufik • April 20, 2023

Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

By Peter Adams • April 20, 2023

BIC blazes campaign and virtual scavenger hunt for 4/20

Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday.

By Aaron Baar • April 20, 2023

How Bazooka Gum uses nostalgia to drive sweet success

More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

By Megan Poinski • April 19, 2023

Kind promotes sustainability with Snapchat tie-up, VR experience

Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

By Jessica Deyo • April 18, 2023