Creative: Page 25

  • A picture of Hennessy's limited-editon bottle against an urban background.
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    Courtesy of Hennessy
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    Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

    The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

    By • June 29, 2023
  • Anheuser-Busch looks to move forward from backlash with people-focused campaign
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    Courtesy of Anheuser-Busch
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    Anheuser-Busch looks beyond backlash with people-focused campaign

    “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

    By • June 28, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Chick-fil-A's 'Code Moo' promotional image
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    Courtesy of Chick-fil-A
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    Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

    The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

    By • June 27, 2023
  • A stack of Oreo cookies next to the Super Mario packaging.
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    Courtesy of Mondelēz International, Inc.
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    Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

    The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

    By • June 27, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • U by Kotex unapologetically normalizes periods
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    Courtesy of U by Kotex
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    Column

    Campaign Trail: U by Kotex unapologetically normalizes periods

    A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

    By • June 23, 2023
  • Global superstar, Stormzy, photographed holding a can of PepsiCo's Rockstar Energy Drink.
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    Courtesy of PepsiCo
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    Rockstar presses play with immersive Spotify concert series

    The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

    By Aaron Baar • June 22, 2023
  • Niantic's new Rewarded AR in-game ads product, depicted with an example from CircleK
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    Courtesy of Niantic
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    Circle K pilots new Rewarded AR ads in Pokémon Go

    Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

    By • June 22, 2023
  • A man drinks a Bud Light in the brand's new summer campaign
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    Courtesy of Anheuser-Busch
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    Bud Light looks to rebound from controversy with huge summer push

    The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

    By • June 22, 2023
  • A person pours cocktails behind a brightly colored bar.
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    Courtesy of Malibu
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    Malibu joins remix trend with update of ‘The Piña Colada Song’

    Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

    By • June 22, 2023
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England.
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    Leon Neal via Getty Images
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    Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

    A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

    By • June 22, 2023
  • Pizza Hut heads underground for "Teenage Mutant Ninja Turtles" movie tie-up
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    Courtesy of Pizza Hut
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    Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

    Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

    By • June 21, 2023
  • Patrick Mahomes sits with a bear.
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    Courtesy of Molson Coors
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    Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

    The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

    By • June 20, 2023
  • Lisa Loeb remade "Stay (I Missed You)" as part of campaign around Old Bay Goldfish
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    Courtesy of Campbell Soup Company
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    Why brands like Wendy’s are remixing old songs into new jingles

    Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

    By • June 20, 2023
  • Domino's Pinpoint Delivery
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    Courtesy of Domino's Pizza
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    Domino’s delivers anywhere on the map with latest tech innovation

    Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

    By • June 19, 2023
  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
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    Permission granted by Smirnoff
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    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • Bodybuilders shaking Airheads bars
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    Courtesy of Perfetti Van Melle
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    Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

    A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

    By Aaron Baar • June 15, 2023
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike broadens focus to holistic fitness with ‘Well Collective’

    The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

    By Cara Salpini • June 14, 2023
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    Dimitrios Kambouris via Getty Images
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    How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

    A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

    By • June 13, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • Two people, one dressed as a caveman and the other manning a grill, enjoy Impossible Burgers.
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    Courtesy of Impossible Foods
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    Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

    The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

    By • June 12, 2023
  • 7-Eleven Slurpee rebrand campaign
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    Courtesy of 7-Eleven
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    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • Waterloo Sparkling Water's Water Down Nothing campaign
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    Retrieved from Waterloo Sparkling Water on June 06, 2023
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    Column

    Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

    Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

    By • June 9, 2023
  • Ikea's 19-foot statue of its FRAKTA bag, which it connected to an augmented reality experience.
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    Permission granted by Ikea
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    Ikea plans 19-foot bag statue in New York tied to AR experience

    The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers. 

    By Aaron Baar • Updated June 12, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023