Creative: Page 25
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Courtesy of Domino's Pizza
Q&AWhy Domino’s is awarding half a million dollars in snow plowing grants
Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.
By Chris Kelly • Dec. 4, 2023 -
Courtesy of Bath & Body Works
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind
The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.
By Peter Adams • Dec. 1, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Steak-umm
ColumnCampaign Trail: How Steak-umm deepfaked real vegans into meat eaters
Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.
By Chris Kelly • Dec. 1, 2023 -
Courtesy of CNW Group/Mars, Incorporated
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
By Aaron Baar • Nov. 30, 2023 -
Courtesy of Gillette
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
By Jessica Deyo • Nov. 30, 2023 -
Courtesy of Netflix
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.
By Peter Adams • Nov. 30, 2023 -
Courtesy of Uber
Toyota stresses shared moments, utility in ads across Uber Eats, ride apps
The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.
By Sara Karlovitch • Nov. 29, 2023 -
Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023 -
Permission granted by Walmart
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
By Peter Adams • Nov. 28, 2023 -
Courtesy of Mars, Incorporated
Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.
By Chris Kelly • Nov. 28, 2023 -
Courtesy of Kellanova
Pop-Tarts unveils edible mascot for inaugural bowl game
The brand also launched an interactive “Prop-Tarts” experience to dole out free Pop-Tarts to consumers who correctly predict elements of the game.
By Jessica Deyo • Updated Dec. 6, 2023 -
Justin Sullivan/Getty Images via Getty Images
Deep DiveBrand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
By Peter Adams • Nov. 28, 2023 -
Courtesy of Las Vegas Convention and Visitors Authority
Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
By Chris Kelly • Nov. 27, 2023 -
Courtesy of Honda
Honda’s interactive AR murals showcase EVs for holiday shoppers
OOH activations at two outdoor shopping centers use “sky segmentation” technology to integrate digital content with the sky.
By Aaron Baar • Nov. 27, 2023 -
Courtesy of NBCUniversal
Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade
A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone.
By Peter Adams • Nov. 22, 2023 -
Courtesy of State Farm
State Farm conjures celebrities for biggest creative launch in 3 years
Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.
By Peter Adams • Nov. 21, 2023 -
Courtesy of Coca-Cola
12 holiday campaigns embodying the seasonal spirit of 2023
Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.
By Chris Kelly • Nov. 21, 2023 -
Courtesy of Pepsi
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ‘90s hit ‘I Wish’
In a new commercial inspired by a 1994 collaboration, Shaquille O’Neal wishes he was “a little bit smaller” to promote Pepsi Mini Cans.
By Jessica Deyo • Nov. 20, 2023 -
Courtesy of Solo Stove
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
By Chris Kelly • Nov. 20, 2023 -
Courtesy of Verizon
Disney, Verizon help bring children’s wishes to life with AR experience
Arriving ahead of the debut of animated film “Wish,” the mobile effort enables consumers to support children by making a donation to Toys for Tots.
By Aaron Baar • Nov. 16, 2023 -
Courtesy of Sam's Club
Deep DiveSleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
By Jessica Deyo • Nov. 16, 2023 -
Kevin Frayer/Getty Images via Getty Images
Nike names new CMO as it chases next era of growth
After leaving to found a creative ad agency, company veteran Nicole Hubbard Graham will return to oversee all aspects of marketing starting in the new year.
By Peter Adams • Nov. 15, 2023 -
Retrieved from Burger King / McDonald's on November 15, 2023
Burger King, McDonald’s fling fast-food footwear with Fila, Crocs
Marketers continue to look to fashion and culture as a way to connect with younger consumers who are wary of ads — not brands.
By Chris Kelly • Nov. 15, 2023 -
Courtesy of Chili's Grill & Bar
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.
By Peter Adams • Nov. 14, 2023 -
Courtesy of The Lego Group
Lego uses AR for transatlantic snowball throwing contest
Shoppers at the brand’s New York and London flagship locations will go head-to-head to see which city can throw the most digitized snowballs this season.
By Jessica Deyo • Nov. 14, 2023
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