Creative: Page 24

  • A can of Natural Light sits in a brown boat shoes
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    Courtesy of Anheuser-Busch InBev
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    Natural Light, Sperry turn boat shoes into sea-ready beer holders

    Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

    By • July 21, 2023
  • AI art from Guerlain's "Born in 1853. Made for the future" short film
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    Courtesy of Guerlain
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    Column

    Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future

    Creative agency Mnstr used generative AI art to reimagine 170 years of the LVMH brand’s past — and predict 170 years into its future.

    By • July 21, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Terry Crews on new Honeycomb Cereal packaging as part of its AR experience.
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    Courtesy of Honeycomb Cereal
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    Honeycomb cereal, Terry Crews beseech kids to ‘bee amazing’ via AR

    The tie-up includes an immersive obstacle course game and a slew of motivational messages starring Crews, both available via QR code.

    By • July 20, 2023
  • Pop-Tarts' new Agents of Crazy Good characters
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    Courtesy of Kellogg Company
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    Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

    Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

    By • Updated July 20, 2023
  • Five cats in denim outfits in a music video
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    Retrieved from Meow Mix on July 20, 2023
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    Meow Mix embraces ‘90s boy bands in latest spin on jingle

    A cat boy band known as the Tabby 5 and NSYNC member JC Chasez feature in a campaign that includes a 30-second spot and a TikTok duet.

    By • July 20, 2023
  • Coca-Cola's Coke Studio generative AI music studio.
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    Courtesy of The Coca-Cola Company
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    Coke helps festival-goers drop a track with generative AI music studio

    The immersive experience generates a song, music video and album cover after attendees answer a series of questions.

    By • July 18, 2023
  • Three stills from Ikea's slice of life anime.
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    Courtesy of Ikea
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    Ikea gives a peek into college life with TikTok anime series

    The campaign features a series of “slice of life” anime clips showing college students finding joy in simple moments with the help of tools from the retailer.

    By • July 18, 2023
  • Fortnite avatars sit together near the "Talk To Me" logo.
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    Courtesy of Altitude Media Group
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    A24 horror film ‘Talk To Me’ comes to life in Fortnite integration

    Players of the gaming platform’s “Deadpines: Zombie Survival” title can follow aspects of the film’s storyline ahead of its July 28 debut.

    By • July 17, 2023
  • Actor Randall Park stars in Amazon’s back-to-school campaign and is seen standing, wearing a dark jacket and holding a phone, in front of a school.
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    Courtesy of Amazon
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    Amazon resurfaces ‘spend less’ messaging for back-to-school ads

    Actor Randall Park and financially astute kids star in a comedic spot touting the e-commerce giant’s plethora of deals as parents grapple with tight budgets.

    By • July 17, 2023
  • Two people in profile with their ears pierced.
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    Courtesy of Claire's
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    Claire’s chases after ‘Gen Zalpha’ with piercing brand refresh

    “Pierced by Claire’s” is a new visual identity and marketing effort aimed at a cohort of younger Gen Zers and older members of Generation Alpha.

    By Kaarin Moore • July 14, 2023
  • Roku City with a Barbie Dreamhouse theme
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    Courtesy of Roku
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    Roku parties with ‘Barbie,’ adds Shopify checkout

    The tie-up with the upcoming film includes a banner ad placed on Roku screens along with a QR code that consumers can scan to buy tickets.

    By • July 14, 2023
  • Bear Naked's granola hiker's belt being worn on a hiker.
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    Courtesy of Bear Naked
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    Bear Naked helps identify nudity-friendly hiking trails with GPS app

    Hikers are encouraged to review over 300 trails on the Gaia app to see which can be trekked naked while chronicling their experiences on social media.

    By Aaron Baar • July 13, 2023
  • A campaign image promoting Bumble's partnership with "Barbie" that shows three of the movie's characters as potential matches.
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    Courtesy of Bumble
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    Bumble matches with ‘Barbie’ to help singles strike up conversations

    Users of the dating app can match with a variety of Barbies and Kens to receive uplifting messages in the days leading up to the film’s debut.

    By • July 13, 2023
  • A photo of a person holding a Slurpee.
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    Courtesy of 7-Eleven
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    7-Eleven debuts digital collectibles

    Customers can mix their favorite Slurpee flavors in a virtual Vibe Check Machine to get the collectible, which can be minted as an NFT.

    By Jessica Loder • July 12, 2023
  • PepsiCo logos against a soccer field
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    Courtesy of PepsiCo
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    PepsiCo deepens soccer ties with EA Sports partnership

    The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.

    By • July 12, 2023
  • City of Miami police officers keep an eye on protesters outside of a Target store on June 01, 2023 in Miami, Florida.
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    Joe Raedle/Getty Images via Getty Images
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    Deep Dive

    Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

    The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

    By , • July 11, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands in front of a Dunkin' sipping a coffee.
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    Permission granted by Dunkin'
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    Deep Dive

    6 campaigns that broke through the creative rut of H1 2023

    Though tightened advertiser budgets have spurred a sense of dullness, bets on buzzy tech, experiential displays and major refreshes seized the moment.

    By , • July 11, 2023
  • Samsonite Travel Like Your Parents campaign
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    Courtesy of Samsonite
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    Column

    Campaign Trail: Samsonite taps into nostalgia for golden age of travel

    Gen Z and millennial consumers saw the brand as one their parents favored, an insight that informed a campaign created with ad agency Iris.

    By • July 7, 2023
  • A campaign image for Premier League's trophy hunt ahead of its Summer Series, with the image depicting trophies placed in various spots on a map.
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    Courtesy of The Premier League
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    Premier League throws in AR trophy hunt for US soccer tournament

    Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.

    By Aaron Baar • July 6, 2023
  • Top NASCAR Winston Cup series driver Jeff Gordon drives one of the 'NASCAR RACERS'-themed cars, unveiled Thursday, November 11th at the start of the Pennzoil 400 weekend at Homestead-Miami Speedway.
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    Scott Gries / Staff via Getty Images
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    NASCAR rides with major sponsors like Coca-Cola for 75th anniversary campaign

    Busch Light, Coca-Cola, Geico and Xfinity have, for the first time, come together with NASCAR for a campaign spanning numerous touch points.

    By • July 6, 2023
  • Budweiser's "Bring Home the Bud" campaign image that reads, "Who Will Bring Home The Bud?"
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    Courtesy of Budweiser
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    Budweiser resurfaces #BringHomeTheBud for Women’s World Cup

    The brand debuted an ad that features Leo Messi watching tournament footage projected on cargo containers of Budweiser.

    By Aaron Baar • Updated July 11, 2023
  • Pepsi
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    Courtesy of Pepsi
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    The biggest rebrands and refreshes of 2023 so far

    In an otherwise muted year, brand refreshes could lay the groundwork for a marketing resurgence once short-term uncertainty eases.

    By • July 5, 2023
  • Concept art shows a Jack in the Box location decorated to be Snoop Dogg-themed
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    Retrieved from Jack in the Box on June 30, 2023
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    Jack in the Box, Corona kick back for summer with help from Snoop Dogg

    The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

    By • June 30, 2023
  • A campaign image including music artists Flo Milli, Kari Faux, 2Rare and Maiya the Don for 7-Eleven's "Anything Flows" song.
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    Courtesy of 7-Eleven
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    7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

    The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

    By Aaron Baar • June 29, 2023
  • A 2021 Jeep Grand Cherokee goes through assembly at the Stellantis Detroit Assembly Complex-Mack on June 10, 2021 in Detroit, Michigan.
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    Bill Pugliano via Getty Images
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    Jeep owner Stellantis appoints first AOR for reaching Black audiences

    TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

    By • June 29, 2023