Burger King turns hangovers into discounts with facial recognition

In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement.

By Chris Kelly • Dec. 21, 2023

Oreo sets Super Bowl return a decade after watershed Twitter play

The Mondelez cookie brand’s speedy response to a power outage in 2013 is enshrined as one of the great big game marketing moments.

By Peter Adams • Dec. 20, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Zacapa rum highlights female empowerment in 1st global campaign

“Lips to Soul” will be supported by out-of-home activations, primarily Facebook and Instagram paid social media advertising, events and TV in select markets.

By Sara Karlovitch • Dec. 20, 2023

Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz

The largest version of the Bull Terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover.

By Peter Adams • Dec. 19, 2023

Hotels.com recruits NBA stars to promote mobile app, loyalty program

A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game.

By Jessica Deyo • Dec. 19, 2023

Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns

One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.  

By Peter Adams • Dec. 18, 2023

Dove returns to Super Bowl for 1st time in 18 years

The 30-second spot follows a previously announced partnership with Nike around coaching tools that build body confidence in girls.

By Chris Kelly • Dec. 18, 2023

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience

Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film.

By Sara Karlovitch • Dec. 18, 2023

Trivago introduces brand refresh with ads localized with help from AI

The company enlisted agency DesignStudio for the overhaul, with a focus on its metasearch capabilities and an unfussy, upbeat demeanor.

By Peter Adams • Dec. 15, 2023

Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

The effort includes a PSA-style spot for YouTube and social video that riffs on a macabre observation about a longstanding holiday tradition.

By Chris Kelly • Dec. 15, 2023

Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

By Aaron Baar • Dec. 14, 2023

Doritos looks to disrupt spirits category with nacho cheese-flavored drink

Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products.

By Peter Adams • Dec. 14, 2023

M&M’s returns to Super Bowl after controversy-courting stunt

The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion.

By Chris Kelly • Dec. 14, 2023

Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.

By Peter Adams • Dec. 13, 2023

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.

By Chris Kelly • Dec. 12, 2023

Oscar Mayer, Mint Mobile dole out free bacon for national campaign

“A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

By Jessica Deyo • Dec. 12, 2023

Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.

By Jessica Deyo • Dec. 11, 2023

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

By Jessica Deyo • Dec. 7, 2023

AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign

“Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture.

By Sara Karlovitch • Dec. 7, 2023

State Farm takes inside look at NFL players and ‘at-home teammates’

Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

By Chris Kelly • Dec. 6, 2023

Super Bowl LVIII: Tracking every ad

The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.

By Marketing Dive staff • Dec. 6, 2023

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

By Peter Adams • Updated Dec. 5, 2023

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

By Chris Kelly • Dec. 5, 2023

Globant’s deal for Gut points to challenges facing independent agencies

While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.

By Aaron Baar • Dec. 4, 2023

Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

By Jessica Deyo • Dec. 4, 2023