Creative: Page 23

  • Adidas WWC Campaign - Alessia Russo
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    Courtesy of Adidas
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    Column

    Campaign Trail: Adidas takes football off the pitch to elevate female stars

    Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

    By • Aug. 18, 2023
  • An animated ad from pet care platform Rover shows a human holding a ball over a dog.
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    Permission granted by Rover
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    Rover allays pet owner anxiety in storybook-style animated ads

    The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

    By • Aug. 17, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Concept art of Walmart's Summer Rewind experience that is focused on Y2K nostalgia.
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    Retrieved from Walmart on August 15, 2023
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    Walmart taps into childhood desires with Y2K-themed summer experience

    A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

    By • Aug. 15, 2023
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

    “Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

    By • Aug. 15, 2023
  • Comedian Kevin Hart sits at a bar in a black jacket in a new ad for online sportsbook DraftKings.
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    Permission granted by DraftKings
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    DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

    CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

    By Aaron Baar • Aug. 14, 2023
  • Two people walk out of a coffee shop, each holding coffees, wearing Aerie clothing as part of the retailer's fall 2023 campaign.
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    Courtesy of Aerie
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    Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

    The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

    By • Aug. 11, 2023
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By • Aug. 9, 2023
  • McDonald's Presents... the As Featured In Meal
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    Courtesy of McDonald's USA
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    McDonald’s flaunts history of pop culture cameos in latest meal ploy

    Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

    By • Aug. 9, 2023
  • An envelope and document related to Taco Bell's petition to eliminate trademarks over Taco Tuesday sit on a desk next to a purple pencil and pen.
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    Permission granted by Taco Bell Corp.
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    Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

    The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

    By • Updated Sept. 5, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By • Aug. 8, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
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    Permission granted by Pereira O’Dell
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    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023
  • Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris unite as "Boys No More" for CSAA Insurance Group
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    Courtesy of CSAA Insurance Group
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    Column

    Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

    Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

    By • Aug. 4, 2023
  • The Metropolitan Museum of Art and Verizon's promotional image for its Replica app.
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    Courtesy of The Metropolitan Museum of Art
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    Verizon and The Met partner to bring historical items to Roblox

    Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

    By Aaron Baar • Aug. 3, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A new Lysol Air Sanitizer can next to its "The Future of Air" tagline.
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    Permission granted by Lysol
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    Lysol takes aim at air fresheners with latest product innovation

    A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

    By Aaron Baar • July 31, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images via Getty Images
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    Q&A

    In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

    In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

    By • July 31, 2023
  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
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    Permission granted by PepsiCo Beverages North America
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    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • A bottle of Coca-Cola appears in "The Bear"
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    Permission granted by FX
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    How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

    “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.

    By • July 26, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
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    Courtesy of Gatorade
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    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • Cracker Jack's new Cracker Jill packaging
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    Courtesy of Frito-Lay North America; PepsiCo
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    Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign

    The Frito-Lay brand is continuing an effort to increase the visibility of girls and women in sports despite a contentious sociopolitical environment.

    By • July 24, 2023