Creative: Page 13
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Courtesy of LG Electronics USA
LG boosts home appliances with competition show on Prime Video
“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.
By Jessica Deyo • Aug. 13, 2024 -
Courtesy of Liquid I.V.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Retrieved from Weight Watchers on August 12, 2024
WeightWatchers debuts new creative as it navigates weight-loss drug boom
Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
By Peter Adams • Aug. 12, 2024 -
Courtesy of The Coca-Cola Company
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
By Jessica Deyo • Aug. 12, 2024 -
Courtesy of Cafe Bustelo
ColumnCampaign Trail: Café Bustelo gives its animated world an icy makeover
As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.
By Chris Kelly • Aug. 9, 2024 -
Permission granted by Nike
OpinionWhat brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
By Jane Ostler • Aug. 9, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
SolStock via Getty Images
NFL, GameSquare tap into football fandom for traveling creator series
“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.
By Aaron Baar • Aug. 8, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Courtesy of McDonald's USA
Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins
The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.
By Peter Adams • Aug. 7, 2024 -
Retrieved from Liquid Death on August 01, 2024
Q&AHow Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
By Chris Kelly • Aug. 5, 2024 -
Courtesy of Carter's
Q&AHow Carter’s is pitching kids’ clothes to new Gen Z parents
As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.
By Chris Kelly • Updated Nov. 8, 2024 -
Courtesy of NBCUniversal
NBCUniversal tops Olympics record as ad sales surpass $1.2B
Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.
By Peter Adams • July 31, 2024 -
Courtesy of Shapermint
How Shapermint’s proprietary AI ad tool is fueling profits
CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
By Christine Blank • July 31, 2024 -
Courtesy of Stouffer’s
Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’
Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.
By Peter Adams • July 30, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Courtesy of Hyundai Motor America
Why Hyundai shifted gears for more emotional Summer Olympics ads
CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion.
By Peter Adams • July 26, 2024 -
Courtesy of Palo Alto Networks
ColumnCampaign Trail: Palo Alto Networks equips Keanu Reeves with AI-powered weapons
The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn't have to mean “business-to-boring.”
By Chris Kelly • July 26, 2024 -
Courtesy of Vitaminwater
Vitaminwater returns to its New York roots in Spike Lee-directed ads
In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.
By Peter Adams • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Best Buy
Best Buy refreshes brand with new tagline and ‘spokeshologram’
The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram.
By Jessica Deyo • July 23, 2024 -
Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.
By Peter Adams • July 22, 2024 -
Courtesy of Maximum Effort
How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising.
By Chris Kelly • July 22, 2024 -
Courtesy of Boost Mobile
Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign
The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads.
By Aaron Baar • July 18, 2024
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