Creative: Page 12

  • Actor Jeremy Allen White sits in a chair poolside. He is wearing an open denim vest, black denim jeans and black cowboy boots.
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    Courtesy of Calvin Klein
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    Calvin Klein debuts 2nd campaign featuring Jeremy Allen White

    “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.

    By Laurel Deppen • Aug. 27, 2024
  • Jason Kelce in a Buffalo Wild Wings ad
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    Retrieved from Buffalo Wild Wings on August 27, 2024
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    Buffalo Wild Wings brings Jason Kelce back to football in new ads

    The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother. 

    By • Aug. 27, 2024
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Jason and Travis Kelce are seen together holding a variety of General Mills cereals, including the new Kelce Mix cereal, as part of a General Mills partnership.
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    Courtesy of General Mills
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    General Mills teams with Kelce brothers for Cereal Training Camp

    The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.

    By • Aug. 26, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”

    By Daphne Howland • Aug. 26, 2024
  • College football player Emeka Egbuka drinks a Celsius
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    Courtesy of Celsius
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    Celsius centers campaign on college football to further Gen Z marketing

    The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.

    By • Aug. 26, 2024
  • CarMax's "BeetleMax" campaign imagery which showcases the fictitious "BeetleMax" location.
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    Courtesy of CarMax
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    CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads

    The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.

    By • Aug. 26, 2024
  • A group of college football fans scream at a bard in an ad for Coke Zero Sugar.
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    Permission granted by Coca-Cola Zero Sugar
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    Coke Zero Sugar leans into gaming to reach Gen Z college football fans

    The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.

    By • Aug. 23, 2024
  • Alanis Morisette recreates Ironic video for USCellular
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    Courtesy of USCellular
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    Column

    Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette

    In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.

    By • Aug. 23, 2024
  • A billboard a green car wrap showcases Wonderful Pistachios' on-the-go campaign promoting its No Shells product.
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

    An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

    By Aaron Baar • Aug. 22, 2024
  • An E.l.f banner featuring Billie Jean King.
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    Courtesy of E.l.f.
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    E.l.f. serves sports equity with Billie Jean King Cup sponsorship

    The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.

    By • Aug. 22, 2024
  • Totino's campaign imagery for its "Start the Day the Totino's Way" effort promoting its new breakfast bites.
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    Courtesy of General Mills
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    Totino’s enters breakfast category with retro ads targeting Gen Z

    “Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

    By • Aug. 22, 2024
  • Singer Troye Sivan, wearing a white tee and loose-cut jeans, stands in front of beige background in an ad for Gap
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    Permission granted by Gap
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    Gap gets loose with pop star Troye Sivan in latest dance-heavy ads

    Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.

    By • Aug. 21, 2024
  • Hinge's No Ordinary Love zine
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    Courtesy of Hinge
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    Q&A

    Why Hinge turned real love stories into a zine written by literary stars

    CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

    By • Aug. 21, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • A diverse group of young people pose together on a rooftop.
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    Courtesy of Ugg
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    Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign

    The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.

    By Aaron Baar • Aug. 19, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
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    Permission granted by Domino's Pizza
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    Simon Cowell judges Domino’s Pizza alongside new quality captains

    The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.

    By • Aug. 19, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
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    Courtesy of Lee Kum Kee
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    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Vitaminwater collage
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    Courtesy of Vitaminwater
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    Vitaminwater offers free rent to consumers who use its flavors as design inspiration

    Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page. 

    By Aaron Baar • Aug. 15, 2024
  • LeBron James playing cards in a Lobos 1707 Tequila & Mezcal ad
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    Courtesy of Lobos 1707 Tequila & Mezcal
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    James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads

    A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

    By • Aug. 15, 2024
  • Martha Stewart sits behind a desk surrounded by a film crew.
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    Courtesy of Fiverr
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    Martha Stewart is an underutilized intern in new Fiverr campaign

    The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

    By • Aug. 15, 2024
  • US Bank zine via T Brand Studio
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    Courtesy of US Bank
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    US Bank celebrates Black achievement with zines in The New York Times

    To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

    By • Aug. 15, 2024
  • Collage of Choice Hotels properties
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    Courtesy of Choice Hotels International, Inc.
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    Choice Hotels names new creative, media agencies to drive brand awareness

    Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. 

    By • Aug. 14, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds CMO on why brand building is key to company’s turnaround plan

    CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

    By • Updated Aug. 15, 2024
  • LG's Prime Video series "Estate of Survival"
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    Courtesy of LG Electronics USA
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    LG boosts home appliances with competition show on Prime Video

    “Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

    By • Aug. 13, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
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    Courtesy of Liquid I.V.
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    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024