Creative: Page 14
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Rodin Eckenroth/WireImage via Getty Images
Corona anoints Pedro Pascal top brand ambassador to connect to culture
The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.
By Peter Adams • Updated March 6, 2024 -
Courtesy of Zoa Energy
Q&AHow Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign
CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.
By Chris Kelly • March 6, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Diageo
Don Julio goes beyond the bottle for Apple Vision Pro experience
The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.
By Jessica Deyo • March 5, 2024 -
Courtesy of Wolverine
Wolverine works to put ‘woman-made’ in the dictionary
The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star.
By Chris Kelly • March 4, 2024 -
Courtesy of Diageo
Guinness launches monthlong St. Patrick’s Day marketing blitz
The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry.
By Sara Karlovitch • March 4, 2024 -
Tim Boyle/Staff via Getty Images
Home Depot tops inclusive brand rankings as DEI faces challenges
While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.
By Peter Adams • March 1, 2024 -
Courtesy of Kayak
ColumnCampaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads
Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it's just people using different tools.”
By Chris Kelly • March 1, 2024 -
Permission granted by Athleta
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Permission granted by Gap
Gap reworks Jungle’s TikTok hit to show off spring linen collection
New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.
By Peter Adams • Feb. 29, 2024 -
Permission granted by Dick's Sporting Goods
Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler.
By Peter Adams • Feb. 28, 2024 -
Permission granted by Mucinex
Mucinex invites players to crush Mr. Mucus in AI-powered game
Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life.
By Peter Adams • Feb. 27, 2024 -
Courtesy of Eggo
Eggo opens pancake-themed vacation rental in heart of Smoky Mountains
The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.
By Sara Karlovitch • Feb. 27, 2024 -
Courtesy of Rockstar
Rockstar Energy pushes scientific claim with campaign, brand refresh
“You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours.
By Chris Kelly • Feb. 26, 2024 -
Courtesy of The Ad Council
Smokey Bear travels through the decades for 80th anniversary ad
The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.
By Jessica Deyo • Feb. 26, 2024 -
Courtesy of GoDaddy
GoDaddy introduces generative AI tool for small businesses
The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign.
By Sara Karlovitch • Feb. 26, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.
By Peter Adams • Feb. 22, 2024 -
Permission granted by Snap Inc.
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.
By Aaron Baar • Feb. 22, 2024 -
Courtesy of PepsiCo
Pepsi teams with Shaq, Reebok for sneakers that carry mini cans
Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.
By Jessica Deyo • Feb. 22, 2024 -
Courtesy of Frito-Lay
Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends
A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.
By Chris Kelly • Feb. 22, 2024 -
Permission granted by PRNewsfoto/PepsiCo
Quaker celebrates everyday moments of affirmation in creative reset
Uncommon Creative Studio handled the campaign while Quaker enlisted “Aftersun” director Charlotte Wells to add an emotional punch to the creative.
By Peter Adams • Feb. 21, 2024 -
Courtesy of PepsiCo
PepsiCo’s Starry spotlights music and sports in new campaign
Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game with an effort that includes a Tinder integration.
By Sara Karlovitch • Feb. 20, 2024 -
Courtesy of Marriott
Marriott Bonvoy joins March Madness craze to celebrate game-day rituals
The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.
By Aaron Baar • Feb. 20, 2024 -
Courtesy of Coca-Cola
Coca-Cola tunes into K-pop for latest limited-time launch
The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.
By Christopher Doering • Feb. 20, 2024 -
Courtesy of Disney Advertising
State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up
ESPN's in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign.
By Chris Kelly • Feb. 16, 2024 -
Courtesy of CeraVe
ColumnCampaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
By Chris Kelly • Feb. 16, 2024
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