Creative: Page 11
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Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
Courtesy of Nike
Nike depicts drudgery of running in latest leg of comeback campaign
Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.
By Peter Adams • Sept. 6, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of PepsiCo
‘Are you not entertained?’ How brands are kicking off the NFL season
Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.
By Sara Karlovitch • Sept. 6, 2024 -
Courtesy of Hellmann's
ColumnCampaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance
Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.
By Chris Kelly • Sept. 6, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
Courtesy of PepsiCo
Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’
Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.
By Chris Kelly • Sept. 5, 2024 -
Permission granted by Tostitos
Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty
A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio.
By Peter Adams • Sept. 5, 2024 -
Courtesy of Nationwide
Q&AWhy Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
By Chris Kelly • Sept. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics bows entertainment brand with original album release
The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.
By Peter Adams • Sept. 4, 2024 -
Courtesy of Gatorade
Gatorade scores a touchdown with inclusive football campaign
The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.
By Sara Karlovitch • Sept. 4, 2024 -
Courtesy of Olipop
Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads
The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.
By Aaron Baar • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Applebee's
Q&AApplebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.
By Chris Kelly • Sept. 3, 2024 -
Courtesy of Mattel
How Barbie is giving fresh energy to its tagline and catching WNBA fever
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
By Jessica Deyo • Aug. 30, 2024 -
Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024 -
Retrieved from Mountain Dew on August 28, 2024
Mountain Dew claims its own time zone with geofenced offer, TikTok push
A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.
By Aaron Baar • Aug. 29, 2024 -
Courtesy of KFC
KFC names new US CMO to bolster turnaround efforts
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Hyundai Motor America
Hyundai’s former CMO Zepeda departs following internal reorganization
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
By Peter Adams • Aug. 28, 2024 -
Courtesy of State Farm
State Farm bundles football and fútbol for latest NFL-timed campaign
The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.
By Aaron Baar • Aug. 28, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Retrieved from Buffalo Wild Wings on August 27, 2024
Buffalo Wild Wings brings Jason Kelce back to football in new ads
The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent retirement and famous brother.
By Peter Adams • Aug. 27, 2024 -
Courtesy of General Mills
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
By Jessica Deyo • Aug. 26, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”
By Daphne Howland • Aug. 26, 2024
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