Brand Strategy: Page 45

  • An avatar of Angus Cloud appears to promote Rockstar Energy's collaboration with PUBG Mobile
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

    The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

    By • April 25, 2023
  • Gigi Hadid holds a bottle of Coke while wearing a colorful sweater.
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Coke says increased digital focus is driving a difference with consumers

    Reporting strong Q1 results, the company highlighted its work with global network partner WPP and recent experiments with generative AI.

    By • April 25, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A Don Julio "Automated Tequila Machine."
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Don Julio pours hearty Cinco de Mayo campaign as sales grow

    The Diageo-owned tequila brand is giving away $500,000 in vouchers via Instagram Stories and an Automated Tequila Machine pop-up.

    By • April 25, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
    Image attribution tooltip
    Permission granted by Cult
    Image attribution tooltip

    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By • April 25, 2023
  • Multicultural group of young friends bonding outdoors
    Image attribution tooltip
    Diamond Dogs via Getty Images
    Image attribution tooltip

    How advertisers can address the diversity supplier gap

    While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

    By Aaron Baar • April 24, 2023
  • Ryan Gosling holds a steering wheel while wearing sunglasses and a blue tracksuit.
    Image attribution tooltip
    Courtesy of TAG Heuer
    Image attribution tooltip

    TAG Heuer revs up unending car chase with Ryan Gosling, Vanessa Bayer

    The luxury watch brand is celebrating 60 years of its iconic Carrera model with a five-minute, star-studded spot celebrating its racing heritage.

    By • April 24, 2023
  • Budweiser and Bud Light cans
    Image attribution tooltip
    Thai Phi Le/Marketing Dive
    Image attribution tooltip

    AB InBev puts 2 execs on leave after furor over transgender influencer

    Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

    By • April 24, 2023
  • Several rows of digital Hot Wheels trading cards.
    Image attribution tooltip
    Courtesy of Mattel
    Image attribution tooltip

    Mattel to launch peer-to-peer marketplace for digital collectibles

    The toymaker is advancing its digital collectibles space as other brands have experimented with virtual good launches and marketplaces.

    By Tatiana Walk-Morris • April 21, 2023
  • Cans of Smirnoff Ice sit in a red cooler next to blue water.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

    Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort. 

    By • April 21, 2023
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
    Image attribution tooltip
    Courtesy of Gopuff
    Image attribution tooltip

    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • People sitting outside their van in the desert on a road trip.
    Image attribution tooltip

    Credit: GoUSA

    Image attribution tooltip

    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
    Image attribution tooltip
    Retrieved from Taco Bell Corp. on April 20, 2023
    Image attribution tooltip

    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Impossible Foods boxes
    Image attribution tooltip
    Courtesy of Impossible Foods
    Image attribution tooltip

    Impossible Foods goes small for Earth Day

    The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint.

    By • April 20, 2023
  • The Apple logo is displayed on the exterior of an Apple Store.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Apple boosts services pitch with savings account, AR/VR headset perks

    The tech giant now offers additional incentives to use its Apple Card and is building a slew of apps and services for its forthcoming mixed-reality device.

    By Aaron Baar • April 20, 2023
  • A logo of Bazooka gum is overlaid on a comic strip.
    Image attribution tooltip

    Photo illustration: Bazooka Candy Brands; Industry Dive

    Image attribution tooltip
    Deep Dive

    How Bazooka Gum uses nostalgia to drive sweet success

    More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

    By Megan Poinski • April 19, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
    Image attribution tooltip
    Courtesy of Kind Snacks
    Image attribution tooltip

    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
  • A photo of the outside of a Wingstop.
    Image attribution tooltip
    Courtesy of Wingstop
    Image attribution tooltip

    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By • April 17, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
    Image attribution tooltip
    Retrieved from American Eagle on April 14, 2023
    Image attribution tooltip

    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By • April 17, 2023
  • An animated image of Acura's 2024 Integra Type S in red on a mountainous road.
    Image attribution tooltip
    Courtesy of Acura
    Image attribution tooltip

    Acura’s anime racing series returns with new episodes

    “Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
    Image attribution tooltip
    Permission granted by Jack in the Box
    Image attribution tooltip

    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • Sign at entrance to SeaWorld
    Image attribution tooltip
    Matt Stroshane via Getty Images
    Image attribution tooltip

    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
    Image attribution tooltip
    Courtesy of Gucci
    Image attribution tooltip

    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By • April 14, 2023
  • Hunter Schafer in an ad for Mugler's Angel fragrance
    Image attribution tooltip
    Courtesy of Mugler
    Image attribution tooltip
    Column

    Campaign Trail: Mugler shoots for the stars with Hunter Schafer

    The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

    By • April 14, 2023
  • An image tied to Pinterest's announcement that it would be adding new safety protocols for its younger users, including parental control functions.
    Image attribution tooltip
    Courtesy of Pinterest
    Image attribution tooltip

    Pinterest latest to add additional safety protocols for younger users

    New parental controls and user safeguards follow an NBC News investigation revealing how predators have been exploiting photos of children.

    By • April 13, 2023
  • An image of a white building with red stripes and KFC branding.
    Image attribution tooltip
    Moses Robinson via Getty Images
    Image attribution tooltip

    KFC franchisee launches texting engagement program

    KBP Brands, which operates 847 KFC restaurants, deployed an SMS-based customer engagement tool to strengthen its regional marketing efforts.

    By Aneurin Canham-Clyne • April 13, 2023