Brand Strategy: Page 44

  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Roblox grows revenue, users despite flagging metaverse buzz

    The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

    By • May 11, 2023
  • A hand holds a mobile phone displaying merchandise inside a game.
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    Courtesy of Amazon
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    Amazon pursues in-game shopping with Amazon Anywhere

    Launching inside AR pet game Peridot, the tool allows shoppers to view and buy products without leaving the game environment.

    By Tatiana Walk-Morris • May 10, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Miller High Life next to peanuts against a wood background.
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    Courtesy of Molson Coors
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    Miller High Life, Planters nod to dive bars and ballparks in co-branded push

    The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.

    By • May 10, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Q&A

    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By • May 10, 2023
  • The words, "ChatGPT" appear on a multicolored background
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    chaofann via Getty Images
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    Gartner: 45% of executives have increased AI investments due to ChatGPT

    Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.

    By • May 9, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
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    Retrieved from Coca-Cola on May 08, 2023
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    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By • May 9, 2023
  • Young Musician Playing Synth And Writing New Composition
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    Pekic via Getty Images
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    Why WPP fast-forwarded its position on sonic branding

    The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

    By Aaron Baar • May 8, 2023
  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
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    Permission granted by Oatly
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    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

    By • May 8, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev showcases strong Q1 results, resilience in face of recent controversy

    A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

    By • May 5, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023
  • Two white Miller Lite draft handles with the JETS team logo on display at a tailgate party.
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    Theo Wargo/Getty Images for NYCWFF via Getty Images
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    Molson Coors’ bigger bets on marketing pay off as sales grow

    A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.

    By • May 4, 2023
  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By • May 4, 2023
  • An image of a Chick-fil-A customer scanning her rewards program at the drive-thru
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    Retrieved from Chick-fil-A on March 17, 2023
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    Chick-fil-A’s geofencing pilot reduced wait times

    The chain found that 100 restaurants trimmed average wait times by one to two minutes using this technology. 

    By Emma Liem Beckett • May 3, 2023
  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

    By • May 3, 2023
  • A panel of five "Thursday Night Football" presenters host a show on the field in the snow.
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    Retrieved from Amazon Ads on May 02, 2023
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    Amazon brings greater precision, interactivity to football streaming ads

    “Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

    By • May 2, 2023
  • Illustrations of Jim Beam's new packaging.
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    Courtesy of Jim Beam
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    Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

    The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

    By • May 2, 2023
  • Promotional image for Resy as part of its reservationship campaign.
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    Courtesy of Resy
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    Resy ‘drops’ exclusive reservations in new campaign

    “Reservationships” offers exclusive experiences with limited availability at in-demand eateries across several major cities.

    By Aneurin Canham-Clyne • May 1, 2023
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    IPG revenue slides on weakness in tech sector, digital specialists

    Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

    By • May 1, 2023
  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By • May 1, 2023
  • E.l.f. Vanity Table Talk
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    Retrieved from E.l.f. on April 28, 2023
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    E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

    The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

    By • April 28, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • A hero image tied to Klarna's mobile app redesign showcasing its new features
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    Courtesy of Klarna
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    Klarna overhauls mobile app with AI-powered shopping feed

    Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform.

    By Aaron Baar • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • A store display showcasing the game-inspired limited-edition Heineken packaging.
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    Courtesy of Heineken
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    Heineken plays matchmaker for gamers on new platform

    Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial. 

    By • April 27, 2023
  • Bryce Young holds a football and limited-edition Snickers Ice Cream Bar.
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    Courtesy of Mars Wrigley
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    Snickers teams with top NFL prospect Young for Bryce Cream Bar

    A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

    By • April 26, 2023