Brand Strategy: Page 46

  • A digital billboard in New York City promoting Shake Shack's White Truffle Menu
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    Courtesy of Shake Shack
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    Shake Shack launches New York truffle hunt with QR code billboards

    Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

    By Aaron Baar • April 13, 2023
  • Teens in circle holding smart mobile phones of different colors.
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    Stock via Getty Images
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    IAB: Digital ad growth hits bottleneck as landscape diversifies

    The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

    By • April 13, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Beck's beer, artificial intelligence
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    Courtesy of AB InBev
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    AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence

    The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated.

    By Christopher Doering • April 13, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

    By • April 12, 2023
  • A girl with a smartphone features in Dove's "Cost of Beauty" short film
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    Courtesy of Dove Self-Esteem Project
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    Dove pushes for legislation to protect kids’ self-esteem from social media

    To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

    By • April 12, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Netflix shows meet Lacoste’s crocodile in new apparel collection

    Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

    By • April 12, 2023
  • Oscar Mayer's Wienermobile of Love wedding chapel
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    Courtesy of Oscar Mayer
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    Oscar Mayer enters the weddings biz with Wienermobile of Love

    Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.

    By • April 11, 2023
  • Charles Barkley sits on a couch with his young self, created by deepfake technology.
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    Courtesy of FanDuel
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    FanDuel deepfakes young Charles Barkley into new spot

    The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs.

    By • April 11, 2023
  • Domino's integration with Apple CarPlay
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    Courtesy of Domino's
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    Domino’s gasses up in-car ordering with Apple CarPlay integration

    The latest innovation from the "e-commerce company that sells pizza" could help the brand boost sales after a quarter that disappointed investors.

    By • April 10, 2023
  • A map displaying the "Marvelous Mile," a pop-up event by Amazon Prime Video in New York meant to celebrate its series, “The Marvelous Mrs. Maisel."
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    Permission granted by Amazon
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    Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

    Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show.

    By • April 10, 2023
  • The Disney100 logo celebrating the company's 100th anniversary.
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    Retrieved from Walt Disney Company on April 07, 2023
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    Disney names first chief brand officer at transitional point

    One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

    By • April 7, 2023
  • Illustration of Brian Cox as DirecTV's Overly Direct Spokesperson
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    Courtesy of DirecTV
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    DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

    The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

    By • April 7, 2023
  • A group of young people stand in front of multicolored range of fabric.
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    Courtesy of Puma
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    Puma assembles team of young activists to tailor sustainability initiatives

    The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark.

    By • April 7, 2023
  • Young smiling person using mobile phone at home while packing a suitcase.
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    SimonSkafar via Getty Images
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    Expedia integrates ChatGPT into mobile travel app

    The conversational trip planning tool offers consumers personalized recommendations and automatically saves hotels discussed during the chat.

    By Aaron Baar • April 6, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By • Updated April 6, 2023
  • An image of Cap'n Crunch's birthday bash poster.
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    Courtesy of PepsiCo
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    Cap’n Crunch sails into Coachella Valley for birthday celebration

    In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival.

    By • April 6, 2023
  • Popeyes signage
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    Courtesy of Popeyes
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    Popeyes picks McKinney as AOR to tap into brand love

    Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich.

    By • April 6, 2023
  • Three young people hold pickleball equipment
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    Courtesy of Walmart
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    Walmart comps pickleball court reservations as craze takes off

    A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times.

    By • April 5, 2023
  • Metaverse city concept
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    Kinwun via Getty Images
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    Deep Dive

    Will metaverse marketing survive the current tech rout?

    Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

    By • April 5, 2023
  • Diverse avatars gather in front of a giant Absolut Land bottle to promote Absolut's Coachella metaverse experience.
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    Retrieved from Absolut on April 04, 2023
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    Absolut returns to the metaverse for Coachella with focus on friendship

    The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections.

    By • April 5, 2023
  • Alex Propes of Google and Erick Harris of IAB at IAB Public Policy & Legal Summit
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    Permission granted by IAB
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    The $1T question: Can brands navigate a state-led privacy landscape?

    Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.

    By • April 4, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

    Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

    By • April 4, 2023
  • An image pulled from Maybelline New York's campaign and music video, "Ugly Cry, Perfect Liner," staring SNL actor Chloe Fineman.
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    Retrieved from YouTube on April 03, 2023
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    Maybelline taps SNL star for ‘90s-inspired music video

    “Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.

    By • April 4, 2023
  • Gigi Hadid holds a bottle of Coke while wearing a colorful sweater.
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    Courtesy of The Coca-Cola Company
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    Coca-Cola partners with Gigi Hadid on food-centric campaign

    “A Recipe for Magic” is based on research showing the value of sharing meals and will feature approximately 750 local influencers.

    By • April 4, 2023
  • ChatGPT on computer screen
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    Leon Neal via Getty Images
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    As generative AI hype hits full steam, consumers carry reservations

    A Dentsu survey found just 34% would be willing to pay a premium for AI-powered products and services, while demands for transparency were high.

    By • April 3, 2023