Rover allays pet owner anxiety in storybook-style animated ads

The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

By Peter Adams • Aug. 17, 2023

Degree rides World Cup hype with girls’ soccer program

A Change the Field program from the Unilever marketer includes free seminars on how to boost equity in the sport.

By Sara Karlovitch • Aug. 17, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Retail media’s standardization race is heating up — what’s at stake?

Calls for industry unity are growing as marketers stamp their feet about its fragmentary state, but the push for shared best practices faces an uphill battle.

By Peter Adams • Aug. 17, 2023

Celsius signs as official energy drink of MLS as US soccer buzz builds

A partnership running through the 2026 season will see the beverage marketer sponsor extra time and receive integrations on Apple TV+.

By Peter Adams • Aug. 16, 2023

What brands should know about the FTC’s updated Endorsement Guides

The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.

By Lauren Carey • Aug. 16, 2023

Papa Johns readies creative, media agency reviews

The pizza chain is looking to accelerate an analytics-led approach to marketing as it eyes post-COVID consumers.

By Chris Kelly • Aug. 16, 2023

7-Eleven drives in the metaverse with Fortnite activation

As part of the campaign, consumers will be sent on a branded scavenger hunt with the chance to win prizes like a custom gaming chair.

By Sara Karlovitch • Aug. 15, 2023

Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand

The new website’s magazine-style, mobile-friendly format includes editorial content and video components.

By Michele Laufik • Aug. 15, 2023

Walmart taps into childhood desires with Y2K-themed summer experience

A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

By Peter Adams • Aug. 15, 2023

Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

“Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

By Jessica Deyo • Aug. 15, 2023

Michaels refreshes brand identity

Supported by three new ad spots, the craft retailer’s brand revamp is already underway and marks the company’s 50th anniversary.

By Nate Delesline III • Aug. 14, 2023

Instacart focuses on savings for largest back-to-school push yet

“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.

By Sara Karlovitch • Aug. 14, 2023

DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

By Aaron Baar • Aug. 14, 2023

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023

Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

By Jessica Deyo • Aug. 11, 2023

DEI still a strong strategy despite backlash — here’s what the numbers say

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

By Sara Karlovitch • Aug. 11, 2023

Bain: Metaverse could be $900B biz by 2030, even as hype dies down

The once buzzy space could eventually be a force to reckon with, even as tech companies and the marketing world have switched focus to generative AI.

By Chris Kelly • Aug. 10, 2023

Toms exec talks about new sustainability strategies, ThredUp partnership

Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

By Laurel Deppen • Aug. 9, 2023

La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

By Chris Kelly • Aug. 9, 2023

McDonald’s flaunts history of pop culture cameos in latest meal ploy

Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

By Peter Adams • Aug. 9, 2023

Pepsi Zero Sugar named ‘Official Zero’ of the NFL

The partnership comes as some league players prepare to take the field sporting jerseys bearing #0 for the first time.

By Sara Karlovitch • Aug. 9, 2023

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

By Peter Adams • Updated Sept. 5, 2023

Oscar Mayer joins social media’s ‘hot dog or legs’ debate

An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

By Sara Karlovitch • Aug. 8, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Deyo • Aug. 8, 2023

Straight Talk Wireless stands up to competition with Jim Gaffigan spot

A 30-second ad features the comedian, who is seen taking over a Walmart to promote the cost-effectiveness of the carrier’s new family plan.

By Sara Karlovitch • Aug. 7, 2023