Brand Strategy: Page 37

  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev shifts focus to core consumer as Bud Light woes ding US revenue

    Comments made during the company’s earnings call suggest a more politically neutral, sports-focused brand identity for the light beer going forward.

    By • Aug. 4, 2023
  • Joey Fatone, Nick Lachey, Joey McIntyre and Wanya Morris unite as "Boys No More" for CSAA Insurance Group
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    Courtesy of CSAA Insurance Group
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    Column

    Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

    Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

    By • Aug. 4, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • The Metropolitan Museum of Art and Verizon's promotional image for its Replica app.
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    Courtesy of The Metropolitan Museum of Art
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    Verizon and The Met partner to bring historical items to Roblox

    Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

    By Aaron Baar • Aug. 3, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
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    Jason Davis via Getty Images
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    WPP tunes into Spotify’s first-party data with new global partnership

    The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

    By • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A collage of several images depicting popular summer vacation activities like sailing.
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    Courtesy of White Claw
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    White Claw encourages consumers to take time off this summer

    A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest.

    By • Aug. 3, 2023
  • Molson Coors
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    Christopher Doering/Marketing Dive
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    Molson Coors eyes $100M marketing spend hike to sustain brand momentum

    C-stores, where the company has historically under-indexed, are one target as the marketer continues to benefit from rival AB Inbev’s struggles.

    By • Aug. 2, 2023
  • Sisters using mobile phone in the bedroom at home
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    FG Trade Latin via Getty Images
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    What marketers need to know about Gen Alpha

    The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

    By • Aug. 2, 2023
  • Close-up of a person holding a smart phone with the Flavor Adventure game open
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    Getty Images; Albertsons’ Flavor Adventure

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    How Albertsons is gamifying summer savings

    The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.

    By Catherine Douglas Moran • Aug. 1, 2023
  • A new Lysol Air Sanitizer can next to its "The Future of Air" tagline.
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    Permission granted by Lysol
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    Lysol takes aim at air fresheners with latest product innovation

    A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

    By Aaron Baar • July 31, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images via Getty Images
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    Q&A

    In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

    In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

    By • July 31, 2023
  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
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    Permission granted by PepsiCo Beverages North America
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    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • A brown package on a bright blue background that says "Prime Day" and "July 11-12."
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    Courtesy of Business Wire
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    Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

    The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Jell-O portfolio after rebrand
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    Permission granted by Kraft Heinz
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    Jell-O rebrands for first time in 10 years to meet new generation

    The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend.

    By • July 27, 2023
  • A bottle of Coca-Cola appears in "The Bear"
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    Permission granted by FX
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    How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more

    “A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.

    By • July 26, 2023
  • Chipotle's "Get in the Pit" campaign image, shown as a poster on a busy sidewalk, timed to National Avocado Day.
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    Courtesy of Chipotle
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    Chipotle experiments with Threads for National Avocado Day

    The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets.

    By • July 26, 2023
  • Donatello from "Teenage Mutant Ninja Turtles: Mutant Mayhem"
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    Courtesy of Pizza Hut
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    Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

    As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

    By • July 26, 2023
  • Elon Musk Speaks At Satellite Conference In Washington, DC
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    Win McNamee / staff via Getty Images
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    Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

    The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

    By • July 25, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
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    Courtesy of Gatorade
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    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • A group of athletes sit against a white background surrounded by Zoa Energy drinks.
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    Courtesy of Molson Coors
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    Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

    Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.

    By • July 25, 2023