Brand Strategy: Page 35

  • TGI Fridays CEO Brandon Coleman in a dark suit.
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    Permission granted by TGI Fridays
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    TGI Fridays promotes CMO to CEO

    Brandon Coleman III takes the reins as the chain experiments with virtual brands, a new loyalty structure and major menu overhaul in a growth push. 

    By Emma Liem Beckett , Julie Littman • Aug. 29, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By • Aug. 29, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Someone holds a can of water against a blurred background.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev showcases community-focused efforts for latest ad

    Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month.

    By • Aug. 29, 2023
  • Gap's Fall 2023 Adult campaign showcasing its fall clothing collection. Pictured is Veneda Carter with her two-year-old daughter Bobbi.
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    Permission granted by Gap
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    How Gap put a fresh spin on nostalgia for its fall campaign

    The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

    By • Aug. 29, 2023
  • A CGI buffalo sits at a bar as part of a Buffalo Wild Wings campaign.
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    Permission granted by Buffalo Wild Wings
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    Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

    A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

    By • Aug. 28, 2023
  • Absolut Vodka bottle
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    Retrieved from Absolut on February 12, 2021
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    Pernod Ricard North America names Colin Kavanagh as CMO

    The former senior vice president of transformation for the spirits marketer will succeed Pam Forbus.

    By • Aug. 28, 2023
  • Comedian Keegan-Michael Key holds a fake script as part of the NFL's campaign, "You Can't Make This Stuff Up."
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    Courtesy of the NFL
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    NFL spoofs scripted rumors in star-studded kickoff campaign

    “You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

    By • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
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    Courtesy of Walmart
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    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    Designed to follow the platform’s latest age rules, the back-to-school experience allows kids to play games featuring Bic, Crayola and other brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Two employees from different hotels hold up keys in a side-by-side comparison for a Hotels.com ad
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    Permission granted by Hotels.com
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    Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

    Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

    By • Aug. 25, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images
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    TikTok enables new search ad functionality for marketers

    The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK. 

    By Aaron Baar • Aug. 24, 2023
  • GroupM and Jounce Media logos side by side on a blue background
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    Courtesy of GroupM
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    GroupM cracks down on MFA sites amid push for programmatic cleanup

    A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

    By Aaron Baar • Aug. 24, 2023
  • A neon sign over Pepsi's diner concept
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    Permission granted by PepsiCo Beverages North America
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    Pepsi celebrates 125 years: Inside the marketer’s media blitz

    A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

    By • Aug. 24, 2023
  • Threads web app
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    Courtesy of Meta
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    Marketers trialing Threads say it comes at the expense of Instagram, Facebook

    Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.

    By • Aug. 24, 2023
  • An out-of-home ad placed on the side of a truck promoting Heinz' spicy ketchup as part of its "Stupid Good, Not Stupid Spicy" ad campaign.
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    Courtesy of Heinz
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    Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

    The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

    By • Aug. 23, 2023
  • Dunkin's Pumpkin spice lineup has debuted earlier and earlier in recent years.
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    Courtesy of Dunkin
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    You’re not imagining it — pumpkin spice drinks are rolling out earlier

    August is the new autumn in the coffee category, as giants like Starbucks and smaller players like Tim Horton’s push the fall flavor profile in their cold beverage categories. 

    By Aneurin Canham-Clyne • Updated Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • NFL stars Joe Burrow (left) and Joe Montana (right) stand side-by-side in a locker room as part of a Guinness campaign.
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    Permission granted by Guinness
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    Guinness pits Joe Montana against Joe Burrow in battle over 0

    The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

    By • Aug. 22, 2023
  • A maroon background with the golden letters "Washington Commanders."
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    Courtesy of Washington Commanders
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    Anheuser-Busch reunites with Washington Commanders ahead of NFL season

    Both organizations are looking to move past recent controversies, with Bud Light front and center in the new multiyear sponsorship deal.

    By • Aug. 21, 2023
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen appoints head of marketing amid loyalty program expansion

    Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle. 

    By Julie Littman • Aug. 21, 2023
  • Two people eat Häagen-Dazs ice cream cones
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    Permission granted by Tyrell Hampton for Häagen-Dazs
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    How Häagen-Dazs met its $1.5M commitment to underrepresented creators

    CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

    By • Aug. 21, 2023
  • Truck unloading Dot's Pretzel in-front of house
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    How a pretzel with a devoted following finally got its first ad

    For more than a decade, this brand grew organically, thanks to devotees, but Insights and brand growth expertise brought it to the next level.

    By Ryan Riess, Vice President Brand Strategy and Creative Development, and Mark Chu, Senior Director, Marketing & Omnichannel, The Hershey Company. • Aug. 21, 2023
  • Walmart storefront sign.
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    Kaarin Vembar/Marketing Dive
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    Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

    The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

    By • Aug. 18, 2023
  • Adidas WWC Campaign - Alessia Russo
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    Courtesy of Adidas
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    Column

    Campaign Trail: Adidas takes football off the pitch to elevate female stars

    Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

    By • Aug. 18, 2023
  • Amazon brings its Sponsored Product ads to third-party sites and apps. The photo shows an example of a Sponsored Product ad that appears while searching on Pinterest.
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    Retrieved from Amazon on August 16, 2023
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    Amazon brings sponsored product ads to third-party apps, sites

    Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.

    By • Aug. 17, 2023
  • AXE & Lil Baby Launch 'Logne Forgiveness Program to Help Refund Guys' Expensive Cologne
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    Courtesy of Axe
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    Axe offers ‘Logne Forgiveness in latest affordable luxury push

    The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.

    By Aaron Baar • Aug. 17, 2023