Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

By Chris Kelly • April 8, 2024

Privacy tools fall short: Here’s what the numbers say

An increase in violations, lawsuits and fines highlights how important it is for marketers to stay up to date on regulatory developments.

By Sara Karlovitch • April 5, 2024

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

JPMorgan Chase to let brands target customers based on spending data

Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.

By Gabrielle Saulsbery • April 4, 2024

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.

By Peter Adams • April 1, 2024

How Home Depot is renovating its retail media network to reach more advertisers

The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event.

By Chris Kelly • March 28, 2024

4 marketing headwinds to watch as election season heats up

Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.

By Aaron Baar • March 27, 2024

Ad budgets for games are growing for 40% of marketers, per IAB report

In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers.

By Sara Karlovitch • March 26, 2024

McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module

The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads.

By Jessica Deyo • March 25, 2024

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

By Peter Adams • March 22, 2024

Fandom and marketers: Here’s what the numbers say

From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.

By Sara Karlovitch • March 22, 2024

Marketers bullish on generative AI’s potential to boost the creator economy

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

By Aaron Baar • March 21, 2024

Why the latest TikTok ban attempt is different — and what it means for marketers

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

By Jessica Deyo • March 21, 2024

Retail media’s rise increasingly reliant on offsite programmatic media, report finds

Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.

By Peter Adams • March 20, 2024

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.

By Chris Kelly • March 20, 2024

Epsilon partners with Comscore for contextual ad program

Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.

By Aaron Baar • March 18, 2024

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.

By Chris Kelly • March 18, 2024

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

By Aaron Baar • March 14, 2024

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds

Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves.

By Sara Karlovitch • March 14, 2024

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

By Chris Kelly • March 14, 2024

Women’s sports score high for TV advertisers in new research

Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower.

By Sara Karlovitch • March 11, 2024

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

By Peter Adams • Updated March 15, 2024

The bad ad ecosystem: Here’s what the research says

As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report.

By Sara Karlovitch • March 8, 2024

IPG integrates Adobe’s AI-driven GenStudio content creation platform

To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers.

By Aaron Baar • March 4, 2024

Generative AI is driving a high rate of job uncertainty for marketers, per Gartner

While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots. 

By Sara Karlovitch • Feb. 28, 2024

How Estée Lauder balances brand and performance marketing as the pendulum swings

The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

By Chris Kelly • Feb. 28, 2024