Mucinex invites players to crush Mr. Mucus in AI-powered game

Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life.

By Peter Adams • Feb. 27, 2024

WPP feels pinch of tech pullback as AI strategy comes into focus

The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

By Peter Adams • Feb. 26, 2024

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Beyond red and blue: Stirista’s approach could help win the swing voter

For the first time in our lives, the upcoming presidential election could pit an incumbent against a former.

Feb. 26, 2024

Walmart-Vizio deal raises fresh concerns about retail media walled gardens

While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

By Peter Adams • Feb. 23, 2024

Sociable: Reddit partners with Google on data-sharing deal for search

The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

By Andrew Hutchinson • Feb. 23, 2024

‘Treat yourself’ culture: Here’s what the numbers say

Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

By Sara Karlovitch • Feb. 23, 2024

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal, which closed on Dec. 3, could help the retailer provide new ways for advertisers to see greater impact from investments on Walmart Connect.

By Peter Adams • Updated Dec. 3, 2024

Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

By Peter Adams • Feb. 15, 2024

How marketers can win the love of consumers on Valentine’s Day

Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.

By Rosie Gentile • Feb. 13, 2024

By the numbers: Super Bowl LVIII

Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 12, 2024

IAB, MRC draft preliminary AR measurement guidelines for advertisers

The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

By Aaron Baar • Feb. 12, 2024

Google’s cookie deprecation plans draw fresh watchdog pushback

Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

By Peter Adams • Updated Feb. 6, 2024

J. Crew awards media AOR duties to PMG following Madewell success

The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.

By Peter Adams • Feb. 5, 2024

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

Sociable: Meta posts solid increases in revenue and usage for Q4 2023

With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

By Andrew Hutchinson • Feb. 2, 2024

Starbucks to capitalize on record loyalty membership with app improvements

Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.

By Bryan Wassel • Feb. 1, 2024

NFL team sponsorship revenue hits $2.35B

The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report.

By Sara Karlovitch • Jan. 31, 2024

How media partners can communicate brand momentum in 2024

Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.

By Erin Firneno • Jan. 31, 2024

Dentsu adds new AI tools in expansion of AWS partnership

In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

By Aaron Baar • Jan. 29, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Gaming once again proves useful to advertisers: Here’s what the numbers say

Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu. 

By Sara Karlovitch • Jan. 26, 2024

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

By Peter Adams • Jan. 25, 2024

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

By Chris Kelly • Jan. 23, 2024

Data-driven marketing investments to top $36B in 2024, report finds

A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

By Peter Adams • Jan. 22, 2024

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

By Peter Adams • Jan. 17, 2024