IAB: Podcast ad revenue to grow double digits following last year’s slump

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

By Aaron Baar • May 13, 2024

Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

By Aaron Baar • May 9, 2024

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

How Meta is addressing marketers’ generative AI concerns with new tools

A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

By Peter Adams • May 8, 2024

Legacy media makes new bets on CTV and retail media convergence

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

By Chris Kelly • May 8, 2024

Omnicom shakes up Sparks & Honey amid Omni platform push

The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

By Peter Adams • May 6, 2024

Digital’s media-buying bonanza wrestles with an industry at crossroads

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

By Peter Adams • May 6, 2024

The Gen Z traveler has landed: Here’s what the numbers say

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

By Sara Karlovitch • May 3, 2024

Pinterest credits shoppability, AI investments for ‘milestone’ Q1

The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.

By Jessica Deyo • May 2, 2024

How McDonald’s and Burger King diverge on value-driven messaging

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

By Chris Kelly • May 1, 2024

Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

By Peter Adams • April 30, 2024

Warner Bros. Discovery unveils first-party data platform to unify video

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

By Aaron Baar • April 29, 2024

WPP lags agency peers amid China, tech spending pullbacks

The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.

By Peter Adams • April 29, 2024

ID Solutions 2.0: Navigating what’s next

Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

By Jeff Ragovin, CEO at Semasio • April 29, 2024

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

By Peter Adams • April 26, 2024

Why Meta’s costly AI vision looks more compelling than the metaverse

Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

By Peter Adams • April 25, 2024

Influencers sway consumers but authenticity loses some clout, study says

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

By Aaron Baar • April 25, 2024

Saks seeks to carve out luxury niche in retail media with network launch

Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

By Peter Adams • April 24, 2024

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.

By Chris Kelly • April 24, 2024

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

By Peter Adams • April 22, 2024

Athleisure is top dog in the teen closet: Here’s what the numbers say

While the cohort’s spending is down, clothing remains a popular purchase. 

By Sara Karlovitch • April 19, 2024

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.

By Chris Kelly • April 17, 2024

Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB

Channels with “privacy by design solutions” are expected to outpace the market going forward.

By Sara Karlovitch • April 16, 2024

Publicis credits new business tailwinds, tech rebound for continued strength

CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing. 

By Peter Adams • April 15, 2024

WPP and Google partner to integrate martech and gen AI tools

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies.

By Aaron Baar • April 15, 2024

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

By Aaron Baar • April 8, 2024