Data/Analytics: Page 7
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Forrester: 91% of US ad agencies are currently using, exploring generative AI
More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.
By Aaron Baar • June 24, 2024 -
unsplash.com/Jonathan Borba
Sponsored by SemasioThe future of addressability: “Uncertain” doesn’t have to mean “unprepared”
Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.
By Jeff Ragovin • June 24, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
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Amazon unveils cookieless ad-targeting solution at Cannes Lions
Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.
By Peter Adams • June 18, 2024 -
Marco_Piunti via Getty Images
ANA bows new cross-media measurement unit, Aquila
The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.
By Aaron Baar • June 17, 2024 -
Permission granted by The Ibotta Performance Network
Sponsored by The Ibotta Performance NetworkDriving consumer engagement through digital rewards
Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.
June 17, 2024 -
Permission granted by Instacart
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.
By Peter Adams • June 17, 2024 -
Courtesy of Albertsons
Albertsons aims to remove silos as retail media, connected TV converge
The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.
By Peyton Bigora • Updated June 13, 2024 -
Justin Sullivan / Staff via Getty Images
Oracle exits advertising business following revenue falloff
The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.
By Peter Adams • June 13, 2024 -
Justin Sullivan / Staff via Getty Images
Kantar: AI pivot helps fuel brand value growth following down year
Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm.
By Peter Adams • June 12, 2024 -
Scott Olson/Getty Images via Getty Images
IAS launches deepfake measurement offering ahead of 2024 election
The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.
By Sara Karlovitch • June 10, 2024 -
Courtesy of United Airlines
United Airlines takes flight with airline industry’s first media network
Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.
By Chris Kelly • June 10, 2024 -
Joe Raedle via Getty Images
WARC: Retail media’s meteoric growth to cool down in ‘25
As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.
By Peter Adams • June 6, 2024 -
Courtesy of Walmart
Walmart opens access to off-site customer journey insights for suppliers
With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.
By Chris Kelly • June 4, 2024 -
simpson33 via Getty Images
CTV closes in on linear for consumer ad attention, report finds
While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.
By Jessica Deyo • June 4, 2024 -
Samuel Corum via Getty Images
Dentsu now expects global ad spend to reach 5% growth in 2024
Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.
By Aaron Baar • June 3, 2024 -
Sean Gallup / Staff via Getty Images
Ads next to controversial news articles: Here’s what the numbers say
Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.
By Sara Karlovitch • May 31, 2024 -
Justin Sullivan via Getty Images
Dollar General picks Criteo to boost retail media offering
The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.
By Chris Kelly • May 31, 2024 -
Justin Sullivan via Getty Images
PayPal readies advertising platform rooted in reams of transaction data
The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.
By Chris Kelly • May 28, 2024 -
Noah Berger via Getty Images
WPP integrates Anthropic’s tech to further generative AI transformation
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.
By Peter Adams • May 28, 2024 -
Courtesy of Mars
Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
By Peter Adams • May 21, 2024 -
Justin Sullivan via Getty Images
Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
By Peter Adams • May 20, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 17, 2024 -
gorodenkoff via Getty Images
CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
By Peter Adams • May 15, 2024 -
Courtesy of Expedia
Inside Expedia’s plan to be the world’s travel media network
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.
By Chris Kelly • May 14, 2024 -
Courtesy of Reddit
Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
By Peter Adams • May 13, 2024
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