Data/Analytics: Page 6
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Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Nate Delesline III/Marketing Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Nike
OpinionWhat brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
By Jane Ostler • Aug. 9, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
Noam Galai via Getty Images
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
By Peter Adams • Aug. 5, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
ktasimarr via Getty Images
CMOs are betting on creativity despite mounting pressure: report
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
By Aaron Baar • Aug. 5, 2024 -
Cara Salpini/Marketing Dive
Multichannel marketing remains a challenge: Here’s what the numbers say
Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.
By Sara Karlovitch • Aug. 2, 2024 -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Leon Neal via Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024 -
Drew Angerer via Getty Images
Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
By Peter Adams • July 24, 2024 -
Justin Sullivan via Getty Images
Deep DiveAnd just like that, Google won’t be deprecating cookies. What now?
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
By Chris Kelly • July 23, 2024 -
Michael M. Santiago via Getty Images
Diversity is lacking in New York’s ad industry: Here’s what the numbers say
The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.
By Sara Karlovitch • July 19, 2024 -
jacoblund via Getty Images
Publicis raises outlook as new business wins keep rolling in
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.
By Peter Adams • July 18, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Scott Olson via Getty Images
Hershey hands US media duties to Publicis, adding to agency’s win streak
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.
By Peter Adams • July 15, 2024 -
Justin Sullivan via Getty Images
Walmart builds wide lead among US retail media networks, report finds
The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.
By Peter Adams • July 11, 2024 -
Justin Sullivan via Getty Images
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.
By Peter Adams • July 3, 2024 -
Courtesy of GroupM
GroupM taps McDonald’s CX maven to lead Wavemaker US
Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.
By Peter Adams • July 1, 2024 -
Prostock-Studio via Getty Images
Brand growth drivers: Here’s what the numbers say
One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report.
By Sara Karlovitch • June 28, 2024 -
FG Trade Latin via Getty Images
Report: Gen Alpha’s tech sophistication will challenge brand strategies
The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.
By Peter Adams • June 27, 2024 -
Courtesy of WPP
WPP promises brands ‘exponentially more content’ with AI Production Studio
Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.
By Peter Adams • June 24, 2024
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