Data/Analytics: Page 6
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Noah Berger via Getty Images
WPP integrates Anthropic’s tech to further generative AI transformation
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.
By Peter Adams • May 28, 2024 -
Courtesy of Mars
Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
By Peter Adams • May 21, 2024 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
By Peter Adams • May 20, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
By Sara Karlovitch • May 17, 2024 -
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CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
By Peter Adams • May 15, 2024 -
Courtesy of Expedia
Inside Expedia’s plan to be the world’s travel media network
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.
By Chris Kelly • May 14, 2024 -
Courtesy of Reddit
Reddit hires Google vet to guide ad product development post IPO
Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.
By Peter Adams • May 13, 2024 -
Ahlers, Marvin. Retrieved from Pixabay.
IAB: Podcast ad revenue to grow double digits following last year’s slump
The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.
By Aaron Baar • May 13, 2024 -
MStudioImages via Getty Images
Instagram beats TikTok for video-based user acquisition, survey finds
When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.
By Aaron Baar • May 9, 2024 -
Permission granted by Meta
How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
By Peter Adams • May 8, 2024 -
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Deep DiveLegacy media makes new bets on CTV and retail media convergence
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
By Chris Kelly • May 8, 2024 -
Khanchit Khirisutchalual via Getty Images
Omnicom shakes up Sparks & Honey amid Omni platform push
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.
By Peter Adams • May 6, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Spencer Platt via Getty Images
The Gen Z traveler has landed: Here’s what the numbers say
With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.
By Sara Karlovitch • May 3, 2024 -
Justin Sullivan / Staff via Getty Images
Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
By Jessica Deyo • May 2, 2024 -
John Hazard and Lisa Burdige
How McDonald’s and Burger King diverge on value-driven messaging
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.
By Chris Kelly • May 1, 2024 -
Michael M. Santiago via Getty Images
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
By Peter Adams • April 30, 2024 -
Chris Kelly/Marketing Dive
Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
By Aaron Baar • April 29, 2024 -
Courtesy of WPP
WPP lags agency peers amid China, tech spending pullbacks
The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.
By Peter Adams • April 29, 2024 -
chandlervid85, composite - blck.studio
Sponsored by SemasioID Solutions 2.0: Navigating what’s next
Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.
By Jeff Ragovin, CEO at Semasio • April 29, 2024 -
Justin Sullivan/Getty Images via Getty Images
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
By Peter Adams • April 26, 2024 -
Drew Angerer via Getty Images
Why Meta’s costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
By Peter Adams • April 25, 2024 -
Tirachard via Getty Images
Influencers sway consumers but authenticity loses some clout, study says
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
By Aaron Baar • April 25, 2024 -
Creative via Getty Images
Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
By Peter Adams • April 24, 2024 -
Michael M. Santiago via Getty Images
Cookies get another stay of execution — but have marketers already moved on?
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
By Chris Kelly • April 24, 2024
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