Hershey hands US media duties to Publicis, adding to agency’s win streak

Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

By Peter Adams • July 15, 2024

Walmart builds wide lead among US retail media networks, report finds

The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

By Peter Adams • July 11, 2024

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Hasbro’s early adoption of Prime Video ads helps reel in new buyers

Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.

By Peter Adams • July 3, 2024

GroupM taps McDonald’s CX maven to lead Wavemaker US

Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

By Peter Adams • July 1, 2024

Brand growth drivers: Here’s what the numbers say

One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report.

By Sara Karlovitch • June 28, 2024

Report: Gen Alpha’s tech sophistication will challenge brand strategies

The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.

By Peter Adams • June 27, 2024

WPP promises brands ‘exponentially more content’ with AI Production Studio

Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.

By Peter Adams • June 24, 2024

Forrester: 91% of US ad agencies are currently using, exploring generative AI

More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

By Aaron Baar • June 24, 2024

The future of addressability: “Uncertain” doesn’t have to mean “unprepared”

Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.   

By Jeff Ragovin • June 24, 2024

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

By Peter Adams • June 18, 2024

ANA bows new cross-media measurement unit, Aquila

The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

By Aaron Baar • June 17, 2024

Driving consumer engagement through digital rewards

Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.

June 17, 2024

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

By Peter Adams • June 17, 2024

Albertsons aims to remove silos as retail media, connected TV converge

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

By Peyton Bigora • Updated June 13, 2024

Oracle exits advertising business following revenue falloff

The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

By Peter Adams • June 13, 2024

Kantar: AI pivot helps fuel brand value growth following down year

Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

By Peter Adams • June 12, 2024

IAS launches deepfake measurement offering ahead of 2024 election

The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

By Sara Karlovitch • June 10, 2024

United Airlines takes flight with airline industry’s first media network

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

By Chris Kelly • June 10, 2024

WARC: Retail media’s meteoric growth to cool down in ‘25

As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

By Peter Adams • June 6, 2024

Walmart opens access to off-site customer journey insights for suppliers

With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

By Chris Kelly • June 4, 2024

CTV closes in on linear for consumer ad attention, report finds

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

By Jessica Deyo • June 4, 2024

Dentsu now expects global ad spend to reach 5% growth in 2024

Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

By Aaron Baar • June 3, 2024

Ads next to controversial news articles: Here’s what the numbers say

Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.

By Sara Karlovitch • May 31, 2024

Dollar General picks Criteo to boost retail media offering

The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

By Chris Kelly • May 31, 2024

PayPal readies advertising platform rooted in reams of transaction data

The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

By Chris Kelly • May 28, 2024