How Kroger’s in-housing push aims to raise the retail media bar

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

By Peter Adams • June 28, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

By Peter Adams • June 20, 2023

How AI’s legal risks are challenging marketers

As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.

By John Villafranco • June 20, 2023

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

By Sara Karlovitch • June 16, 2023

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

By Sara Karlovitch • June 15, 2023

Walmart’s ad biz finds early success with video partners like Roku

NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive.

By Chris Kelly • June 15, 2023

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

By Peter Adams • June 12, 2023

Performance in a privacy-first world

Learn how power marketers are optimizing performance without sacrificing user privacy.

By Conrad Lisco, Chief Strategy Officer, Fyllo • June 12, 2023

Pinterest launches next stage of data clean rooms trial with Wayfair

A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

By Andrew Hutchinson • June 8, 2023

Salesforce brings new generative AI tools to marketers

Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

By Sara Karlovitch • June 8, 2023

WSJ: Amazon exploring ad tier for Prime Video

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

By Chris Kelly • June 8, 2023

How access to strong data helps brands identify and sell to a high-value audience

Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend.

June 5, 2023

Streaming is still causing chaos — here’s what the numbers say

The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.

By Sara Karlovitch • June 2, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Walmart Connect enlists creative partners to help brands craft better ads

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

By Peter Adams • May 24, 2023

Inside Google’s plans for improving paid search with generative AI

More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

By Peter Adams • May 23, 2023

71% of CMOs lack the budget needed to execute marketing strategy in 2023

Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

By Jessica Deyo • May 23, 2023

Report: As CTV commands advertiser interest, fraud grows nearly 70%

A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

By Peter Adams • May 22, 2023

Walmart ad biz growth continues to outpace rivals

The retailer's global advertising business grew over 30% last quarter, a higher rate than chief competitor Amazon and other digital ad platforms.

By Chris Kelly • May 22, 2023

As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.

By Sara Karlovitch • May 19, 2023