Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

By Aaron Baar • May 18, 2023

L.L. Bean ditched social media for May — here’s how it’s going so far

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

By Jessica Deyo • May 18, 2023

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Google will deprecate cookies for 1% of users in Q1 2024

The move will allow for scaled testing of its Privacy Sandbox APIs in advance of the wider deprecation of third-party cookies.

By Chris Kelly • May 18, 2023

Boycott narrows Bud Light’s lead in the premium beer category

Sales of the AB InBev-owned brew have fallen and the brand has lost ground to offerings from Molson Coors and Yuengling following its promotion with transgender influencer Dylan Mulvaney.

By Christopher Doering • May 17, 2023

IAB: Podcasting ad revenue growth outpaces total digital market

Despite some recent category pressures, the trade group projected podcasting revenue to more than double by 2025 to reach $4 billion.

By Aaron Baar • May 15, 2023

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Meta broadens access to generative AI tools, seeking to save marketers time

Early testers of the features, which include automated background generation, expect the technology will save them at least five hours per week.

By Peter Adams • Updated Oct. 5, 2023

Roblox grows revenue, users despite flagging metaverse buzz

The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

By Sara Karlovitch • May 11, 2023

Google starts testing generative AI in search, ads included

Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.

By Peter Adams • May 10, 2023

Gartner: 45% of executives have increased AI investments due to ChatGPT

Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.

By Peter Adams • May 9, 2023

Microsoft rolls out new chat ads API as part of AI blitz

Part of Microsoft’s vision for a new “monetization engine for the web,” the tool allows publishers and apps to serve relevant ads in native chat experiences.

By Peter Adams • May 8, 2023

Alcohol purchasing trends are changing — here’s what the numbers say

As consumers increasingly opt for at-home drinking, many are leaning toward experimentation and more sophisticated nonalcoholic options.

By Sara Karlovitch • May 8, 2023

AB InBev showcases strong Q1 results, resilience in face of recent controversy

A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.

By Sara Karlovitch • May 5, 2023

Snap tests My AI sponsored links amid expansion of ad formats

The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

By Aaron Baar • May 4, 2023

Inside Chipotle’s record-breaking Twitter promotion

A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

By Jessica Deyo • May 4, 2023

Molson Coors’ bigger bets on marketing pay off as sales grow

A successful Super Bowl campaign was named as one driver of the company’s Q1 success, including sales increase for Coors Light and Miller Lite.

By Sara Karlovitch • May 4, 2023

Microsoft details plans to enrich AI-powered Bing as availability broadens

A media preview event demonstrated new capabilities around image-based search and teased third-party plugins from platforms like OpenTable.

By Peter Adams • May 4, 2023

Papa Johns taps fast casual veteran as CMO

Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

By Chris Kelly • May 3, 2023

CMOs face even shorter tenures but some move on to bigger roles

The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

By Sara Karlovitch • May 3, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023

Nielsen miscounted Super Bowl LVII viewership

On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

By Chris Kelly • May 2, 2023

IPG revenue slides on weakness in tech sector, digital specialists

Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.

By Peter Adams • May 1, 2023

WPP CEO praises AI, GroupM success in positive Q1 results

The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

By Aaron Baar • May 1, 2023

Snap credits first quarterly revenue drop to shifting ad biz

Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

By Jessica Deyo • May 1, 2023

Amazon advertising bucks Q1 digital slowdown with help from automation

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.

By Peter Adams • April 28, 2023