WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

By Peter Adams • Aug. 3, 2023

What marketers need to know about Gen Alpha

The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

By Chris Kelly • Aug. 2, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

By Sara Karlovitch • July 28, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

What Google and YouTube’s alleged ad scandal says about the industry

If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham.

By Sean Cunningham • July 25, 2023

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

By Aaron Baar • July 24, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

By Chris Kelly • July 20, 2023

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.

By Aaron Baar • July 17, 2023

Ad-supported streaming brings new viewers to Netflix, Disney+

New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

By Sara Karlovitch • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

By Aaron Baar • July 5, 2023

Modelo dethroned Bud Light in America — here’s what the numbers say

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success.

By Sara Karlovitch • June 30, 2023

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.

By Sara Karlovitch • June 28, 2023

How Kroger’s in-housing push aims to raise the retail media bar

A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers.

By Peter Adams • June 28, 2023

Albertsons proposes retail media standards for industry at crossroads

Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals.

By Peter Adams • June 22, 2023

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

ANA: 15% of programmatic ad spend is wasted on click-bait websites

Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.

By Peter Adams • June 20, 2023

How AI’s legal risks are challenging marketers

As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.

By John Villafranco • June 20, 2023

LGBTQ+ marketing is in crisis — here’s what the numbers say

With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing.

By Sara Karlovitch • June 16, 2023

Nielsen seeks to improve data delivery with new Media Data Room

The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

By Sara Karlovitch • June 15, 2023