Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

By Peter Adams • Aug. 18, 2023

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023

DEI still a strong strategy despite backlash — here’s what the numbers say

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

By Sara Karlovitch • Aug. 11, 2023

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

By Peter Adams • Aug. 7, 2023

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.

By Chris Kelly • Aug. 7, 2023

Amazon ad sales jump 22% as tech upgrades improve brand performance

Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.

By Peter Adams • Aug. 4, 2023

WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

By Peter Adams • Aug. 3, 2023

What marketers need to know about Gen Alpha

The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

By Chris Kelly • Aug. 2, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

By Sara Karlovitch • July 28, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023

What Google and YouTube’s alleged ad scandal says about the industry

If Google gamed the ad marketplace and burned advertisers so blatantly, it did so because it could, says VAB CEO Sean Cunningham.

By Sean Cunningham • July 25, 2023

IPG Mediabrands bows retail media measurement platform

The agency joins a growing push for standardization as spend on ads through Amazon, Walmart and other retail networks quickly ramps up. 

By Aaron Baar • July 24, 2023

Lidl operator taps The Trade Desk to expand retail media

The partnership aims to more accurately measure the impact of advertising campaigns and better target consumers. 

By Peyton Bigora • July 21, 2023

Netflix’s ad revenue not yet ‘material’ but password-sharing crackdown boosts earnings

The streamer saw revenue grow 3% to $8.2 billion in Q2 2023 on the strength of its paid sharing rollout, not its nascent ad-supported tier.

By Chris Kelly • July 20, 2023

OMD tops media agency rankings

Big Six-owned media agencies and major independent media agencies saw 8% overall growth over 2021, per a COMvergence report.

By Aaron Baar • July 17, 2023

Ad-supported streaming brings new viewers to Netflix, Disney+

New subscribers make up 85% of ad-supported streaming signups, underscoring the potential reach for advertisers, per new SambaTV and HarrisX research.

By Sara Karlovitch • July 13, 2023

Albertsons reinventing digital circulars with Meta pilot

For the trial, the grocer’s retail media arm is replacing traditional digital circular ads with dynamic ad campaigns across Facebook and Instagram.

By Catherine Douglas Moran • July 12, 2023

Marketing in 2023: H1 by the numbers

Measurement uncertainty, budget changes and platform shifts were top of mind.

By Jasmine Ye Han • July 11, 2023

Threads reaches 100 million members in record time

The new, Twitter-like app from Meta is now the fastest-growing app of all time.

By Andrew Hutchinson • July 10, 2023

Yum Brands inks AI-powered customer data partnership

Treasure Data will collect first-, second- and third-party data for the restaurant company to create “a single view of a customer across multiple brands.”

By Aneurin Canham-Clyne • July 6, 2023

Why IPG is betting quantum computing can reduce agency complexity

The group has already begun experimenting with models for clients such as Coca-Cola and Verizon as part of a new partnership with D-Wave Quantum.

By Aaron Baar • July 5, 2023

Modelo dethroned Bud Light in America — here’s what the numbers say

While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success.

By Sara Karlovitch • June 30, 2023

Ads from 141 top brands appear on unreliable AI-generated sites

Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings.

By Sara Karlovitch • June 28, 2023