Ally’s generative AI experiment reduces marketing busywork

Ally.ai is helping with early stage marketing processes including summarizing content, drafting ad copy and improving SEO. 

By Peter Adams • Nov. 17, 2023

Teen TikTok usage plateaus — here’s what the numbers say

While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.

By Sara Karlovitch • Nov. 17, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

GroupM, Google launch post-cookie readiness program as deprecation nears

The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future.

By Chris Kelly • Nov. 15, 2023

Stagwell enlists Google Marketing Cloud to accelerate generative AI bets

A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. 

By Peter Adams • Nov. 13, 2023

How Pop-Tarts Bites hones its messaging with data-driven insights

A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.

By Peter Adams • Nov. 13, 2023

Four reasons why your business needs a PIM

A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

Nov. 13, 2023

The actionable guide for aligning sales and marketing

How LexisNexis increased opportunity creation by 18% using account-based advertising.

Nov. 6, 2023

Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?

The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.

By Peter Adams • Nov. 3, 2023

MLB revitalized sponsorships and the sport — here’s what the numbers say

Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.

By Sara Karlovitch • Nov. 3, 2023

Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

By Peter Adams • Nov. 2, 2023

Omnicom boosts retail media offer with Flywheel Digital acquisition

The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.

By Peter Adams • Oct. 30, 2023

Do CEOs understand modern marketing? 66% of CMOs say ‘no.’

As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.

By Chris Kelly • Oct. 30, 2023

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

By Chris Kelly • Oct. 27, 2023

Amazon upgrades ad suite with new data clean room, AI image generator

A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.

By Peter Adams • Oct. 26, 2023

Mekanism’s CEO on future proofing the agency with performance marketing

At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

By Peter Adams • Oct. 23, 2023

Brands lose by ignoring Gen X — here’s what the numbers say

Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands. 

By Sara Karlovitch • Oct. 20, 2023

How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

By Chris Kelly • Oct. 18, 2023

Marketers see promise in push to ‘decouple’ retail media data

At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.

By Peter Adams • Oct. 17, 2023

Publicis extends winning streak as data-driven services provide windfall

Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.

By Peter Adams • Oct. 16, 2023

How Target is expanding its retail media network as holiday marketing heats up

Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

By Peter Adams • Oct. 13, 2023

How Meta, TikTok ad-free tiers could impact advertiser budgets

Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

By Jessica Deyo • Oct. 12, 2023

Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

By Sara Karlovitch • Oct. 12, 2023

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

Marketing enters its Taylor Swift era: Here’s what the numbers say

Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer.

By Sara Karlovitch • Oct. 6, 2023