Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Paramount reorganizes ad sales structure amid declines

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions. 

By Aaron Baar • Nov. 7, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Havas Media Group taps TV and gaming data with Samba TV tie-up

HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

By Aaron Baar • Oct. 31, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

IPG says ‘majority’ of clients are making contingency plans for a downturn

The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

By Peter Adams • Oct. 24, 2022

Ford consolidates creative at Wieden + Kennedy to drive efficiencies

The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.

By Aaron Baar • Oct. 24, 2022

Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

By Sara Karlovitch • Oct. 20, 2022

What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

By Peter Adams • Oct. 17, 2022

Social media makes progress in brand, consumer safety

Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

By Aaron Baar • Oct. 17, 2022

Group pressing for greener advertising appoints US lead amid expansion

Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

By Peter Adams • Oct. 10, 2022

WPP acquires Passport to boost integrated programs for brands

The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

By Aaron Baar • Oct. 10, 2022

Razorfish launches three-pronged Web3 play

The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

By Aaron Baar • Oct. 3, 2022

IPG strengthens Salesforce know-how with RafterOne acquisition

The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

By Peter Adams • Oct. 3, 2022

How Gen Z breaks marketing’s cultural mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

By Aaron Baar • Oct. 3, 2022

FuboTV reports success for advertisers using Unified ID 2.0

The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

By Jessica Deyo • Oct. 3, 2022

As gaming attracts mixed-age audiences, advertising gets complicated

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

By Aaron Baar • Sept. 26, 2022

Omnicom launches online retail practice as clients seek full-funnel view

Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

By Aaron Baar • Sept. 26, 2022

Why Sonic drove away from in-car commercials for its latest campaign

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

By Chris Kelly • Sept. 26, 2022

Tripadvisor pushes beyond banner ads with data-driven content studio

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

By Peter Adams • Sept. 21, 2022

Roku enlists agencies to help small businesses with streaming ads

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

By Aaron Baar • Sept. 19, 2022

SodaStream shakes up brand to better recognize interests like mixology

Creative and design agency Pearl Fisher assisted on the revamp that includes a new S-shaped logo, color palette and premium product line.

By Peter Adams • Sept. 13, 2022

Fox taps Comscore as local TV currency

Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

By Chris Kelly • Sept. 12, 2022