Why Liberty Mutual’s in-house agency takes external clients

Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch.

By Aaron Baar • Sept. 12, 2022

Dentsu adds Web3 features to advertising tool kit

Web3 club will help the holding company’s clients navigate the next stage of the internet. 

By Aaron Baar • Sept. 12, 2022

Mediahub partners with LandVault to showcase value in Web3 strategies

The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice.

By Aaron Baar • Sept. 6, 2022

Pernod Ricard taps Tombras to spur US growth for Chivas Regal

The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer.

By Aaron Baar • Aug. 29, 2022

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

By Chris Kelly • Aug. 29, 2022

Bud Light picks 2 new creative agencies as marketing strategy shifts

A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

By Peter Adams • Aug. 23, 2022

Dentsu designs virtual brand characters for metaverse and beyond

A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

By Chris Kelly • Aug. 22, 2022

Canvas Worldwide taps into offline data with TransUnion partnership

The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

By Aaron Baar • Aug. 22, 2022

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

By Peter Adams • Aug. 18, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Omnicom launches gaming solution for brands

LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

By Chris Kelly • Updated Aug. 15, 2022

Planet Fitness walks back bespoke Publicis team

The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.

By Aaron Baar • Aug. 8, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022

Walmart boosts ad network with new partnerships

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

By Chris Kelly • Aug. 1, 2022

Nike hands media duties to PMG, IPG’s Initiative amid digital shift

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

By Peter Adams • Aug. 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

By Peter Adams • Aug. 1, 2022

GroupM launches framework for cutting carbon emissions from ads

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

By Chris Kelly • July 25, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022

Why big agencies are investing in supply chain and inventory services

While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

By Aaron Baar • July 18, 2022

Accenture Song acquires The Stable to scale commerce services in North America

The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

By Peter Adams • July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

Mekanism sees big US opportunity for Plus Company's agency model

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

By Peter Adams • Updated July 11, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022