Many brands are ‘reluctant buyers’ of ads on retail media networks

While the majority of marketers surveyed by the ANA use at least five retail media networks and expect to spend more going forward, some have concerns.

By Jessica Deyo • Jan. 31, 2023

4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift

The trade groups shared a joint statement criticizing recent comments from IAB CEO David Cohen that described parties like Apple as “extremist.”

By Peter Adams • Updated Jan. 31, 2023

IPG fills key growth role with omnichannel lead from Accenture

As channel preferences change and spend shifts to performance campaigns, Jeriad Zoghby will head up the group’s commerce strategy.

By Aaron Baar • Jan. 30, 2023

Agencies, consultancies step up metaverse investment, experiments

Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.

By Chris Kelly • Jan. 30, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

Horizon’s sports arm bets on pickleball with tournament launch

The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.

By Aaron Baar • Jan. 23, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

By Chris Kelly • Jan. 20, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

By Peter Adams • Updated Jan. 9, 2023

WPP strengthens Salesforce expertise with Fenom Digital acquisition

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

By Aaron Baar • Jan. 9, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Deyo • Dec. 21, 2022

NBA Entertainment signs with Horizon’s new sports experience practice

As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences.

By Aaron Baar • Dec. 19, 2022

Diverse representation in video ads receded in 2022, analysis finds

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

By Peter Adams • Dec. 13, 2022

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

By Aaron Baar • Dec. 12, 2022

Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.

By Peter Adams • Dec. 5, 2022

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

By Sara Karlovitch • Dec. 1, 2022

Advertisers flock to new awards show honoring African-American talent

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

By Aaron Baar • Nov. 28, 2022

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

GroupM founds decarbonization coalition in latest sustainability play

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

By Aaron Baar • Nov. 14, 2022

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022