Video: Page 5

  • A box labeled "Hasbro" is displayed, along with other store products.
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    Justin Sullivan via Getty Images
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    Hasbro’s early adoption of Prime Video ads helps reel in new buyers

    Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.

    By • July 3, 2024
  • McDonald's Teams Up with Hit Anime Series "JUJUTSU KAISEN" to Unleash New App Exclusive Special Grade Garlic Sauce.
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    Courtesy of McDonald's USA
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    McDonald’s links with anime series for app-exclusive sauce

    The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll. 

    By • July 3, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A group of runners on the road in the French Alps are featured in Hoka's latest ad campagin
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    Permission granted by Hoka
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    Hoka’s latest avian-themed ads look to shore up favor among runners

    New ads from Anomaly spotlight runners of all levels of intensity in the French Alps, where the disruptor brand was founded.

    By • July 2, 2024
  • Burt's Bees products stand in the foreground as a dark scene sits in the background.
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    Courtesy of FCB
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    Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets

    The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a 53% uptick in sales.

    By • July 1, 2024
  • Khaby Lame with a bottle of Tide in a laundromat
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    Courtesy of Group Black
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    P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series

    Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.

    By • June 28, 2024
  • Toyota's "Getaway Driver" short film promotional imagery.
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    Courtesy of Toyota
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    Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film

    The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

    By Aaron Baar • June 27, 2024
  • Lindsay Lohan poses with a bottle of Pure Leaf tea.
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    Courtesy of Pure Leaf
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    Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’

    A new campaign includes a minute-plus-long spot starring Lohan and a landing page that offers drafted “away on a tea break” messages.

    By • June 27, 2024
  • Patrick Mahomes in a Coors Light campaign
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    Courtesy of Coors Light
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    Coors Light will bury its latest Patrick Mahomes ad in a time capsule

    The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.

    By • June 26, 2024
  • Collection of Verizon brand images
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    Courtesy of Verizon
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    Verizon unveils future-facing new look with ad campaign nodding to its past

    The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.

    By • June 26, 2024
  • Toys R Us OpenAI
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    Courtesy of Toys R Us
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    Toys R Us creates first brand film to use OpenAI’s text-to-video tool

    The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers.

    By • June 25, 2024
  • A jet pilot crashes into a restaurant as part of a Carl's Jr campaign
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    Courtesy of Carl's Jr
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    How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

    The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

    By Aaron Baar • June 21, 2024
  • Christian Pulisic for Michelob Ultra and Puma
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    Courtesy of Michelob Ultra
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    Michelob Ultra goes for Copa América gold with biggest summer program ever

    The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma. 

    By • June 18, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

    By Aaron Baar • June 17, 2024
  • Oscar Mayer bacon ad
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    Courtesy of Oscar Mayer
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    Oscar Mayer hacks fake ads to show off its bacon-smoking process

    Ads that feature sizzling bacon cut to seemingly unrelated lip gloss and men’s razor commercials before finally revealing the bacon is still being smoked.

    By • June 17, 2024
  • A YouTube Shopping advertisement shows Clorox wipes set out on a wood table.
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    Permission granted by Instacart
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    Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

    Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

    By • June 17, 2024
  • A Topgolf ad appears on a living room TV screen as a viewer holds a remote up in the foreground
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    Permission granted by Disney Advertising
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    Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

    New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

    By • June 14, 2024
  • Albertsons
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    Courtesy of Albertsons
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
  • Flavor Flav clock for Red Lobster
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    Courtesy of Red Lobster
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    Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign

    The rapper-turned-reality-TV personality narrates new ad spots and an AR filter lets users virtually don his recognizable clock necklace.

    By • June 11, 2024
  • Ocean Spray Cranberries' new brand character, Johnny, appears in a still for the brand's latest creative under its new masterbrand "Just Add Cran."
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    Courtesy of Ocean Spray Cranberries, Inc.
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    Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative

    The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the marketer’s past creative. 

    By • June 10, 2024
  • Women as part of WACL's new campaign pushing for gender equality in advertising appear together.
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    Courtesy of WACL
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    Advocacy group taps creators to call for gender equality in ad industry

    Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

    By Aaron Baar • June 6, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    WARC: Retail media’s meteoric growth to cool down in ‘25

    As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

    By • June 6, 2024
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    CTV closes in on linear for consumer ad attention, report finds

    While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

    By • June 4, 2024
  • A group of dancers in matching outfits perform on a stage.
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    Courtesy of Honda
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    Honda leaps into dance with Steezy partnership

    The automaker and dance app produced a video series of dance classes and performances for Honda’s first step into the competitive dance community.

    By • May 29, 2024
  • A black and white portrait of Michael Jordan, seen dripping in Gatorade-colored sweat, as part of the return of the PepsiCo marketer's "Is It In You?" tagline.
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    Courtesy of Gatorade
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    Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign

    The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat. 

    By • May 29, 2024