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Courtesy of NBCUniversal
NBCUniversal tops Olympics record as ad sales surpass $1.2B
Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.
By Peter Adams • July 31, 2024 -
Courtesy of Stouffer’s
Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’
Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard.
By Peter Adams • July 30, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Courtesy of Hyundai Motor America
Why Hyundai shifted gears for more emotional Summer Olympics ads
CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the occasion.
By Peter Adams • July 26, 2024 -
Mario Tama via Getty Images
Spotify revamps self-serve ad platform on heels of record Q2
Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.
By Jessica Deyo • July 25, 2024 -
Courtesy of Vitaminwater
Vitaminwater returns to its New York roots in Spike Lee-directed ads
In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.
By Peter Adams • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Deyo • July 25, 2024 -
Drew Angerer via Getty Images
Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
By Peter Adams • July 24, 2024 -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Best Buy
Best Buy refreshes brand with new tagline and ‘spokeshologram’
The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram.
By Jessica Deyo • July 23, 2024 -
Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.
By Peter Adams • July 22, 2024 -
Courtesy of AWNewYork
Netflix’s ad-supported tier grows 34%, with critical scale in sight
Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.
By Peter Adams • July 19, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Deyo • July 18, 2024 -
Courtesy of Kraft Heinz
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
By Sara Karlovitch • July 17, 2024 -
EvgeniyShkolenko via Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Courtesy of Honda
Honda drives deeper into gaming, esports with Twitch Rivals sponsorship
Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.”
By Chris Kelly • July 15, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Citroën
ColumnCampaign Trail: Citroën’s revolution liberates electric vehicles from elites
The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.”
By Chris Kelly • July 12, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Courtesy of Coca-Cola
Coke’s Summer Olympics campaign celebrates unifying power of hugs
“It’s Magic When the World Comes Together” encourages people to embrace, even in rivalry, and was developed over 18 months with WPP Open X.
By Peter Adams • July 10, 2024 -
Courtesy of Etsy
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on product listings.
By Peter Adams • July 9, 2024 -
Michael Loccisano / Staff via Getty Images
Q&AWhy Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority.
By Chris Kelly • July 9, 2024 -
Permission granted by Fabiosa Media
Sponsored by Fabiosa MediaHow prompting and integration AI assistants have sped up viral video content production 100 fold
AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times.
By Olena Razinkova, Fabiosa Media CEO and Chief Creative Producer • July 8, 2024 -
Permission granted by Kind Snacks
Kind brings lighter touch to healthy snack marketing in brand refresh
New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity.
By Peter Adams • Updated July 11, 2024
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