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Courtesy of Kraft Heinz
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.
By Aaron Baar • May 28, 2024 -
Courtesy of The EGC Group
Kiss rides the ‘ImPress Express’ to promote ease of press-on products
The beauty marketer’s latest campaign centers on an elevator concept that tasks guests to apply press-on lashes or nails within a 30-floor trip.
By Jessica Deyo • May 23, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Justin Sullivan via Getty Images
Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
By Peter Adams • May 20, 2024 -
Retrieved from Samsung on May 17, 2024
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.
By Peter Adams • Updated May 17, 2024 -
Permission granted by Getty Images for YouTube
YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
By Peter Adams • May 16, 2024 -
Courtesy of Netflix
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.
By Chris Kelly • May 16, 2024 -
Slaven Vlasic via Getty Images
Amazon’s first upfront promises full-funnel advertising at scale for all
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.
By Chris Kelly • May 15, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
By Peter Adams • May 14, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.
By Jessica Deyo • May 14, 2024 -
Courtesy of Thomas' Breakfast
Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.
By Jessica Deyo • May 13, 2024 -
Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”
By Peter Adams • Updated May 10, 2024 -
metamorworks via Getty Images
Deep DiveLegacy media makes new bets on CTV and retail media convergence
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
By Chris Kelly • May 8, 2024 -
Permission granted by Antoine Reid
Deep DiveDigital’s media-buying bonanza wrestles with an industry at crossroads
Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.
By Peter Adams • May 6, 2024 -
Dan Kitwood / Staff via Getty Images
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.
By Peter Adams • May 2, 2024 -
Michael M. Santiago via Getty Images
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has been controversial with users.
By Peter Adams • May 1, 2024 -
Courtesy of Roblox
Why video is key to Roblox’s evolving advertising strategy
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
By Chris Kelly • May 1, 2024 -
Michael M. Santiago via Getty Images
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
By Peter Adams • April 30, 2024 -
Chris Kelly/Marketing Dive
Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
By Aaron Baar • April 29, 2024 -
Justin Sullivan/Getty Images via Getty Images
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
By Peter Adams • April 26, 2024 -
Courtesy of Toyota
Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.
By Sara Karlovitch • April 25, 2024 -
Courtesy of Stella Artois
Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
By Sara Karlovitch • April 22, 2024 -
Courtesy of The Coca-Cola Company
Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
By Peter Adams • April 22, 2024 -
Courtesy of Southwest Airlines
Southwest finds its swagger again with ‘The Big Flex’ campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
By Peter Adams • April 19, 2024 -
Courtesy of AT&T
AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch
Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.
By Peter Adams • April 18, 2024 -
Courtesy of CeraVe
Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.
By Chris Kelly • April 12, 2024
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