How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

Facebook debuts suite of fresh tools to woo creators

A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.

By Natalie Black (Koltun) • Dec. 9, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special

Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."

By Peter Adams • Dec. 8, 2021

9 campaigns that struck a chord in 2021

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021

5 ways to take your webinars from boring to buzz-worthy

Do your webinars stand out in the sea of online events? Do your attendees remember your webinar content and rave about it to their colleagues?

Dec. 6, 2021

Walmart and Yahoo tailor holiday content for social, AR shopping

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

By Natalie Black (Koltun) • Dec. 2, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

By Chris Kelly • Dec. 1, 2021

Will Twitter's CEO succession speed up a needed wave of innovation?

Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

By Peter Adams • Dec. 1, 2021

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

By Asa Hiken • Nov. 30, 2021

Ikea debuts holiday anthem designed for TikTok video series

Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

By Robert Williams • Nov. 18, 2021

Niantic pushes vision for 'real-world metaverse' in first brand campaign

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

By Asa Hiken • Nov. 18, 2021

Bacardi heralds first holiday campaign in years with Times Square takeover

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

By Peter Adams • Nov. 18, 2021

Diageo, Budweiser pitch moderation as holiday revelers make up for last year

The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

By Asa Hiken • Nov. 18, 2021

Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.

By Chris Kelly • Nov. 17, 2021

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

By Asa Hiken • Nov. 16, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

Sports Illustrated launches Snap Original series in push for Gen Z

America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

By Asa Hiken • Nov. 11, 2021

Coke partners with Cameo to gift personalized videos from Santa

The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

By Peter Adams • Nov. 9, 2021

How Disney balances entertainment and ad sales in the streaming age

The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

By Chris Kelly • Nov. 9, 2021

Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports

After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad.

By Peter Adams • Nov. 5, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

Wayfair launches in-app video commerce experience

Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

By Tatiana Walk-Morris • Nov. 4, 2021

Crypto.com becomes first global marketing partner for Twitch Rivals

The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

By Chris Kelly • Nov. 4, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021