Video: Page 28
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Kevin Frayer via Getty Images
NBCUniversal deepens TikTok ties around uncertain Winter Olympics
Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.
By Peter Adams • Jan. 24, 2022 -
Retrieved from NBC Sports on January 24, 2022
Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'
Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.
By Nina Lentini • Jan. 24, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Acura
Acura's racing anime series aims to draw young premium drivers
"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.
By Peter Adams • Jan. 21, 2022 -
Courtesy of PepsiCo
Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer
A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.
By Peter Adams • Jan. 20, 2022 -
Courtesy of Vizio
TV tops in video for reaching advertisers' goals, survey finds
Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.
By Nina Lentini • Jan. 19, 2022 -
Courtesy of Marriott International, Inc.
Marriott seeks TikTok creators to drive content around loyalty program
Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.
By Nina Lentini • Jan. 18, 2022 -
Courtesy of Immortals
Progressive inks esports naming rights deal in latest sign of category's maturation
Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.
By Peter Adams • Jan. 14, 2022 -
Courtesy of SmileDirectClub
SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content
The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.
By Robert Williams • Jan. 13, 2022 -
LeoPatrizi via Getty Images
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.
By Natalie Black (Koltun) • Jan. 13, 2022 -
Courtesy of iSpot.tv
NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup
In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.
By Peter Adams • Jan. 13, 2022 -
Pascal Le Segretain via Getty Images
Expect jagged growth of media consumption as saturation point nears
Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist.
By Nina Lentini • Jan. 13, 2022 -
Retrieved from Piqsels.
OpinionThe long and short of it: understanding video options in a fragmented world
While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.
By Patrick Harris • Jan. 13, 2022 -
Courtesy of LinkedIn
Cameo poised for bigger role in brands' 2022 social strategy
Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.
By Robert Williams • Jan. 6, 2022 -
Courtesy of Atmosphere
TikTok brings viral videos to TVs in gyms, restaurants through OOH deal
Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.
By Peter Adams • Jan. 6, 2022 -
User-created content — especially video — gains on traditional media consumption
The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.
By Nina Lentini • Jan. 6, 2022 -
Courtesy of NBCUniversal
NBCUniversal's new advertising platform streamlines first-party data across portfolio
NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.
By Peter Adams • Jan. 5, 2022 -
Courtesy of Lexus
Lexus offers spin on hustle culture with digital-heavy campaign
Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience.
By Peter Adams • Jan. 4, 2022 -
Courtesy of Walmart
Can livestream shopping in the US catch up to China's soaring growth?
As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.
By Robert Williams • Dec. 23, 2021 -
Courtesy of Triller
Triller merges with SeaChange to extend reach into OTT media
Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.
By Nina Lentini • Dec. 23, 2021 -
Courtesy of Saucony
Saucony drives results for CTV campaign by looping in YouTube
Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.
By Nina Lentini • Dec. 17, 2021 -
Courtesy of LinkedIn
LinkedIn spices up out-of-office messages with Cameo carolers
The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.
By Chris Kelly • Dec. 16, 2021 -
Courtesy of Old Spice
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.
By Peter Adams • Dec. 16, 2021 -
Courtesy of Target
Target co-creates pitch competition for Black-owned startups with Revolt
"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.
By Aaron Baar • Dec. 16, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of TalkShopLive
Walmart teams with TalkShopLive as social commerce ramp up continues
Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
By Chris Kelly • Dec. 14, 2021
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