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Courtesy of Walmart
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of McDonald's
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.
By Peter Adams • Nov. 2, 2021 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Sean Gallup via Getty Images
Amazon's ad business shows resilience against broader revenue challenges
Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.
By Peter Adams • Oct. 29, 2021 -
Courtesy of Lexus
Lexus takes personalization to new level with 'emotionally intelligent' ad
Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.
By Natalie Black (Koltun) • Oct. 28, 2021 -
David Paul Morris via Getty Images
Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Sephora released a video as part of its "Black Beauty Is Beauty" campaign. The image was retrieved from its video on Oct. 21, 2021.
How Sephora 'hacked' Google search results to surface Black beauty
Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.
By Robert Williams • Oct. 21, 2021 -
Courtesy of Roku
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.
By Peter Adams • Oct. 18, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021 -
Courtesy of The North Face
The North Face marks 55 years with crowdsourced archive of exploration
"It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.
By Natalie Black (Koltun) • Oct. 13, 2021 -
Courtesy of Starbucks
Starbucks, Netflix partner on book club-inspired content series
Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming.
By Chris Kelly • Oct. 13, 2021 -
Courtesy of Macy's
Macy's updates app, launches live shopping
The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts.
By Tatiana Walk-Morris • Oct. 8, 2021 -
Mario Tama via Getty Images
TikTok adds roster of Sound Partners to emphasize audio's role in marketing success
In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days.
By Peter Adams • Oct. 8, 2021 -
Courtesy of Lexus
Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot
In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems.
By Peter Adams • Oct. 4, 2021 -
Courtesy of Hyundai Motor America
Hyundai teams with Annie Leibovitz to portray the lives of employees and customers
Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers.
By Asa Hiken • Oct. 1, 2021 -
Courtesy of TikTok
TikTok entices advertisers with brand safety, ad measurement and commerce push
The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season.
By Asa Hiken • Sept. 29, 2021 -
Courtesy of Molson Coors
Miller Lite forges luxury ring collection that rewards football fans for reuniting
Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life.
By Peter Adams • Sept. 28, 2021 -
Courtesy of Warner Music Group Corp.
Twitch enters first record label partnership with Warner Music Group
With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships.
By Chris Kelly • Sept. 28, 2021 -
Courtesy of Roku
AVOD opportunity awaits — with the right user experience
As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads.
By Aaron Baar • Sept. 27, 2021 -
Retrieved from Unsplash on July 22, 2021
IPG adopts analytics tool to measure TV, streaming diversity benchmarks
Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers.
By Peter Adams • Sept. 27, 2021 -
Permission granted by Firework
Albertsons jumps into livestreaming
The supermarket chain is working with tech startup Firework on shoppable videos that feature food content designed to inspire customer purchases.
By Sam Silverstein • Sept. 23, 2021 -
Courtesy of Roku
Roku unveils Shopify integration in quest to secure more SMB ad dollars
In early tests of the app-enabled TV streaming ads, the streaming company helped loungewear brand Jambys raise purchase consideration 63%.
By Peter Adams • Sept. 22, 2021 -
Retrieved from Solen Feyissa/Flickr on June 05, 2021
Mediaocean integrates TikTok to help marketers better plan, manage campaigns
The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance.
By Peter Adams • Sept. 20, 2021 -
Degree released a video as part of the campaign that features people who have faced judgment for not meeting society's idealized version of a "mover." The image was retrieved from its video on Sept. 20, 2021.
Degree presses fitness industry as 81% of disabled people feel left out
To support more inclusive practices, the Unilever brand set up a website with a roster of qualified trainers and coaches ready for employment.
By Peter Adams • Sept. 20, 2021 -
Permission granted by Wonderful Pistachios
Wonderful Pistachios links with star streamer as part of gaming push
Looking to promote healthier snacks to GoldGlove's 1.4 million-strong Twitch following, the brand will sponsor livestreams through the month of October.
By Peter Adams • Sept. 17, 2021 -
Courtesy of Gatorade
Gatorade recruits student-athlete creators for TikTok sports series
With the help of nine athletes in its new Social Squad, PepsiCo's sports drink brand is leaning more into mainstream mobile channels to organically reach younger users.
By Robert Williams • Sept. 16, 2021
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