High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Gillette kicks off first NFL live broadcast mixed-reality commercial

The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.

By Sara Karlovitch • Oct. 24, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

By Sara Karlovitch • Oct. 21, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

By Peter Adams • Oct. 21, 2022

Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

By Peter Adams • Oct. 18, 2022

What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

By Peter Adams • Oct. 17, 2022

Tyson’s Twitch series pairs Friday night gaming with chicken

“Chicken and a Video Game” features professional athletes eating chicken and playing video games.

By Aaron Baar • Oct. 14, 2022

Toyota shifts advertising into a new gear with expansive campaign

“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

By Sara Karlovitch • Oct. 14, 2022

Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

By Peter Adams • Oct. 13, 2022

Diageo’s Lagavulin sends Nick Offerman on a dangerous mission

The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.

By Sara Karlovitch • Oct. 13, 2022

TikTok shoots for movie studio budgets with new Showtimes ad format

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

By Peter Adams • Oct. 13, 2022

Nissan shifts into career advice for college athletes in new series

“New Frontiers” follows former Heisman Trophy winners as they discuss what it means to build a personal brand and stay true to one’s values. 

By Sara Karlovitch • Oct. 11, 2022

Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

By Peter Adams • Updated Oct. 10, 2022

‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

By Peter Adams • Oct. 4, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022

Jack in the Box seeks full-time Twitch streamer

A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

By Jessica Deyo • Oct. 3, 2022

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

By Peter Adams • Sept. 30, 2022

Google search expansion could be wake-up call for marketers

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

By Peter Adams • Sept. 29, 2022

Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

By Peter Adams • Sept. 28, 2022