Disney+ outlines ad-supported streaming plan as viewers grow picky

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

By Peter Adams • Aug. 11, 2022

Pacsun hits 2M TikTok followers in brand identity push

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

By Jessica Deyo • Aug. 11, 2022

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022

Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering

The home of HBO Max and Discovery+ shared more details of its plans for integrating a mixture of ad-supported options to its streaming services.

By Chris Kelly • Aug. 5, 2022

Roblox hosts cartoon reruns as metaverse content strategies evolve

Spin Master plans to air all 100 episodes of its “Bakugan Battle Planet” series through a dedicated Roblox space in a convergence of streaming and gaming. 

By Peter Adams • Aug. 4, 2022

Facebook to shut down live shopping feature

The social media company said the functionality will end on Oct. 1, and suggested experimenting with short-form Reels videos instead.

By Dani James • Aug. 4, 2022

IHG books priciest campaign in a decade to promote loyalty revamp

Created with ad agency Grey New York, “Guest How You Guest” depicts hotel guests enjoying a pampered lifestyle, signaling the return to travel.

By Peter Adams • Aug. 4, 2022

The Fresh Market sees shoppable video, livestreaming zing

The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

By Catherine Douglas Moran • Aug. 2, 2022

Amazon touts efficiency as Q2 advertising revenue grows 18%

Contrasting with digital rivals, the company’s ad sales segment posted healthy gains in Q2 as brands took a more results-oriented approach.

By Peter Adams • July 29, 2022

David’s Bridal weds TikTok videos with commerce to drive click-throughs

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

By Robert Williams • July 28, 2022

Meta revenue declines for first time amid complex bid to monetize Reels

Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

By Peter Adams • July 28, 2022

YouTube revenue grows just 5% as advertisers pull back

Google executives expect “ongoing headwinds” in the third quarter but see commerce and connected TV as areas of promise.

By Peter Adams • July 27, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Hilton ribs romantic streak in travel ads with focus on perks

A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

By Peter Adams • July 25, 2022

Social apps struggle as sour economy affects advertiser demand

Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

By Peter Adams • July 22, 2022

Honda Civic Tour expands beyond live shows with TikTok videos from Future X

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

By Robert Williams • July 21, 2022

Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

By Sara Karlovitch • July 21, 2022

What to expect from Netflix's ad-supported tier

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

By Peter Adams • July 20, 2022

Amazon Business debuts first major campaign in grab at office supplies category

A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

By Jessica Deyo • July 19, 2022

Toyota drives chatter for TikTok debut with creator-led dance challenge

Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

By Peter Adams • July 18, 2022

The lifestyle of a successful virtual event

Similar to hosting an in-person event, hosting a successful virtual event is a major undertaking that requires ample planning and follow through.

July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022