Video: Page 22

  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi
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    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By • Sept. 7, 2022
  • A green co-branded Wendy's and 'Rick and Morty' logo and Uber Eats bag flank cartoon versions of new sandwiches and drinks from the restaurant chain.
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    Permission granted by Wendy's
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    Wendy’s latest ‘Rick and Morty’ crossover opens portal to Uber Eats

    Delivery continues to be a focus of the partnership as the reference-heavy Adult Swim series enshrines its place in the pop culture conversation.

    By • Sept. 6, 2022
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • A man walks a pony through a Four Seasons Hotel as part of a new ad campaign
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    Courtesy of Four Seasons Hotels and Resorts
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    Four Seasons brushes off old luxury tropes as part of brand relaunch

    A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

    By • Sept. 2, 2022
  • The Snapchat app is displayed on the home screen of an iPhone.
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    Justin Sullivan via Getty Images
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    Snap outlines 3 strategic priorities amid plans to cut 20% of staff

    Mini-games, original shows and some hardware areas are getting axed as the Snapchat owner doubles down on proven products like AR.

    By • Sept. 1, 2022
  • Several Nissan cars in front of the 2022 Heisman House
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    Courtesy of Nissan
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    Nissan’s long-running Heisman program features college athlete for first time

    Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics.

    By • Sept. 1, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix secures 2 Snap execs to spearhead advertising push

    Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu.

    By • Aug. 31, 2022
  • A woman wears a shirt with a Heinz ketchup stain as part of a new vintage clothing collection
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    Courtesy of CNW Group/Kraft Heinz Canada
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    Heinz drops ketchup-stained vintage collection to celebrate sustainability

    Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

    By • Aug. 30, 2022
  • Three rows of cans of Bud Light against a blue backdrop show off the brand's custom packaging tailored to 24 different NFL teams.
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    Retrieved from Bud Light on August 30, 2022
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    Bud Light helps football fans cover beer costs to celebrate NFL’s return

    A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

    By • Aug. 30, 2022
  • Several Hyundai models from the 1980s as featured in new film "Seoul Vibe"
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    Courtesy of Hyundai Motor Company
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    Hyundai targets millennials, Gen Z with retro Netflix tie-up

    Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

    By • Aug. 30, 2022
  • Bottles of Johnnie Walker next to plastic cups filled with a cocktail.
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    Monica Schipper/Getty Images via Getty Images
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    Johnnie Walker drafts Lilly Singh to fight for women’s leadership

    An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

    By • Aug. 26, 2022
  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
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    Courtesy of Diageo
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    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By • Aug. 25, 2022
  • Bottles of Don Julio line several bar shelves.
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    Theo Wargo/Getty Images for 2018 Tribeca Film Festival via Getty Images
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    Don Julio goes back to its roots in cinematic ads honoring founder

    A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

    By • Aug. 23, 2022
  • Smiling woman having a video call
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    AleksandarNakic via Getty Images
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    Sponsored by BlueJeans by Verizon

    How to improve lead generation for virtual events

    Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.

    Aug. 22, 2022
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    Courtesy of CKE
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    Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

    After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

    By • Aug. 19, 2022
  • A room is illuminated blue. A table with a white cloth sits in the center with university flags hung to either side, with a large TV over head displaying the Big Ten logo.
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    Ben Gabbe/Getty Images for Wink Public Relations via Getty Images
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    Big Ten Conference cuts multi-network broadcast deal

    The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.

    By • Aug. 19, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images
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    TikTok streamlines social commerce with 3 new ad formats

    A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

    By • Aug. 18, 2022
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    Courtesy of Amazon
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    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By • Aug. 16, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By • Aug. 16, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company
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    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022
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    Retrieved from Unsplash on July 22, 2021
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    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By • Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
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    Retrieved from Anheuser-Busch InBev on August 12, 2022
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    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By • Aug. 12, 2022
  • A person looks at their smartphone screen in a room lit by colorful neon lights.
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    brightstars via Getty Images
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    Heineken, Nike, Mondelēz run ads on cause-driven social platform

    WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

    By • Aug. 11, 2022