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Illustration: Madeline McMahon for Industry Dive
TrackerAd blitz: Tracking every marketing play for Super Bowl LVII
The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.
By Marketing Dive staff • Updated Feb. 13, 2023 -
Courtesy of Hyundai
Hyundai sponsors live celebrity game show on Twitch
The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.
By Sara Karlovitch • Dec. 15, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of White Claw
White Claw partners with Netflix for murder mystery game
Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.
By Sara Karlovitch • Dec. 14, 2022 -
ViewApart via Getty Images
Diverse representation in video ads receded in 2022, analysis finds
A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
By Peter Adams • Dec. 13, 2022 -
Retrieved from Old Spice on February 24, 2022
Deep Dive9 campaigns that boosted the mood in 2022
Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.
By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 12, 2022 -
Retrieved from Avocados from Mexico on December 09, 2022
Avocados from Mexico returns to Super Bowl with ‘good times and good taste’
A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.
By Peter Adams • Dec. 9, 2022 -
simpson33 via Getty Images
Disney+ launches ad-supported tier with 100+ advertisers
Despite an extensive roster of blue-chip advertisers, Disney+’s foray into ad-supported streaming comes with challenges.
By Aaron Baar • Dec. 9, 2022 -
Permission granted by Duracell
ColumnCampaign Trail: Duracell swaps product focus for emotionally led holiday ads
Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.
By Peter Adams • Dec. 9, 2022 -
Permission granted by The Coca-Cola Company
Coke’s holiday strategy leans into streaming with Prime Video anthology
A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.
By Peter Adams • Dec. 8, 2022 -
Sean Gallup / Staff via Getty Images
Reading between the lines of YouTube’s best-performing ads for 2022
An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.
By Peter Adams • Dec. 2, 2022 -
Retrieved from PepsiCo Beverages North America on December 01, 2022
Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad
The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.
By Peter Adams • Dec. 1, 2022 -
Courtesy of Hasbro
Nerf launches into NIL marketing, AI imaging with social content
Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.
By Aaron Baar • Nov. 30, 2022 -
Retrieved from HelloFresh via Business Wire on November 29, 2022
HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish
A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.
By Peter Adams • Nov. 29, 2022 -
Courtesy of Taco Bell
Taco Bell embraces soccer, Latin culture in new ad
The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.
By Sara Karlovitch • Nov. 29, 2022 -
Courtesy of AMG
Advertisers flock to new awards show honoring African-American talent
Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.
By Aaron Baar • Nov. 28, 2022 -
Liliboas via Getty Images
Duracell’s holiday ad draws on nostalgic power of home movies
A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.
By Peter Adams • Nov. 28, 2022 -
gorodenkoff via Getty Images
As seen on: 6 ways marketers evolved product placement strategy this year
Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.
By Sara Karlovitch • Nov. 28, 2022 -
Courtesy of Diageo
Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’
The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.
By Sara Karlovitch • Nov. 21, 2022 -
Courtesy of Oreo
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
By Peter Adams • Nov. 21, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad
New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.
By Peter Adams • Nov. 15, 2022 -
Courtesy of Frito-Lay
Frito-Lay deepens World Cup strategy with age-old naming debate
“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.
By Jessica Deyo • Nov. 15, 2022 -
RyanJLane via Getty Images
Horizon Media weds sports and experience expertise under new practice
HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”
By Peter Adams • Nov. 14, 2022 -
Permission granted by Belvedere Vodka
Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.
By Peter Adams • Nov. 10, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Deyo • Nov. 8, 2022 -
AndreyPopov via Getty Images
As nearly half of US marketers cut spending, how is the rest of the world faring?
A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.
By Peter Adams • Nov. 7, 2022
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