Video: Page 24
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IAM-photography via Getty Images
Netflix picks Microsoft as partner to build ad-supported streaming business
It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.
By Peter Adams • July 13, 2022 -
Michael M. Santiago via Getty Images
CTV, digital video fall victim to inflation's toll on marketing budgets
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
By Peter Adams • July 13, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Amazon
Amazon destigmatizes spending less on kids in back-to-school ads
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
By Jessica Deyo • July 13, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Retrieved from Disney+ on June 15, 2020
Disney boosts post-cookie offering with major Trade Desk integration
The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem.
By Chris Kelly • July 12, 2022 -
Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
IPG looks to streamline brand integrations in entertainment
UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Justin Sullivan via Getty Images
WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts
A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.
By Peter Adams • July 8, 2022 -
Retrieved from E.l.f. Cosmetics on July 07, 2022
E.l.f. appeals to gamers with themed line of beauty, skincare products
A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.
By Peter Adams • July 7, 2022 -
Retrieved from Birkenstock on July 05, 2022
Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'
The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.
By Peter Adams • July 5, 2022 -
Alberto E. Rodriguez/Getty Images via Getty Images
Coke, Lacoste see significant value for 'Stranger Things' product placements
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
By Sara Karlovitch • July 1, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Retrieved from Ben Rothstein/Prime Video on June 29, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
By Peter Adams • June 29, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022 -
Courtesy of YouTube
How YouTube's brewing TikTok rivalry could impact mobile video strategies
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
By Robert Williams • June 23, 2022 -
PeopleImages via Getty Images
Why NBCUniversal is adding emotion to its measurement framework
Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
By Chris Kelly • June 23, 2022 -
Jason Kempin/Getty Images for Bud Light via Getty Images
AB InBev ends 33-year Super Bowl alcohol ad monopoly
While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.
By Sara Karlovitch • June 17, 2022 -
Courtesy of Walmart
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Courtesy of Lexus
Lexus brings marketing to 'Next Level' on Twitch
As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.
By Robert Williams • June 16, 2022 -
Lintao Zhang via Getty Images
Ad growth surprisingly resilient in face of macroeconomic uncertainty
Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.
By Peter Adams • June 14, 2022 -
Courtesy of Roku
Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement
The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.
By Chris Kelly • June 13, 2022 -
Justin Sullivan via Getty Images
Toyota cuts carbon footprint of digital ads via tech tie-up
Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.
By Peter Adams • June 13, 2022 -
Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Ore Huiying via Getty Images
How Netflix's potential acquisition of Roku would affect CTV advertising
While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.
By Chris Kelly • Updated June 14, 2022
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