TikTok shoots for movie studio budgets with new Showtimes ad format

For its TikTok World summit, the app also showcased a feature where brands only pay if their ad is viewed or interacted with within 6 seconds.

By Peter Adams • Oct. 13, 2022

Nissan shifts into career advice for college athletes in new series

“New Frontiers” follows former Heisman Trophy winners as they discuss what it means to build a personal brand and stay true to one’s values. 

By Sara Karlovitch • Oct. 11, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry

Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.

By Peter Adams • Updated Oct. 10, 2022

‘Black Panther’ sequel inspires Sprite, Lexus to champion women warriors

Separate tie-in campaigns spotlight female talent behind the scenes and on-screen, with a focus on the blockbuster’s Dora Milaje elite guard.

By Peter Adams • Oct. 4, 2022

Gen Z and CTV: Is a creative renaissance for TV ads in view?

The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

By Chris Kelly • Oct. 4, 2022

Jack in the Box seeks full-time Twitch streamer

A first for the QSR, Gamer Jack will earn an annual salary to bolster the brand’s recognition and credibility with gamers. 

By Jessica Deyo • Oct. 3, 2022

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

By Peter Adams • Sept. 30, 2022

Google search expansion could be wake-up call for marketers

A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit. 

By Peter Adams • Sept. 29, 2022

Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

By Peter Adams • Sept. 28, 2022

The realities of a unified CTV measurement tool may shock advertisers

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

By Michele Madaris • Sept. 28, 2022

Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package.

By Peter Adams • Sept. 23, 2022

Duracell calls on tech geeks to energize new TikTok page

A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

By Peter Adams • Sept. 22, 2022

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

By Peter Adams • Sept. 20, 2022

Walmart weds data to popular apps like TikTok in latest ad play

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

By Peter Adams • Sept. 20, 2022

Why brands are creating original songs for TikTok

McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform.

By Chris Kelly • Sept. 15, 2022

Budweiser focuses on positive change in global World Cup campaign

Soccer stars Lionel Messi, Neymar Jr. and Raheem Sterling run with fans of different ages, nationalities, ethnicities and abilities in a hero ad.

By Sara Karlovitch • Sept. 15, 2022

DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’

The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15.

By Sara Karlovitch • Sept. 14, 2022

Jameson serves comradery on the rocks in new global campaign

In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

By Sara Karlovitch • Sept. 13, 2022

GM is first brand to integrate with NBCU’s data platform

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

By Chris Kelly • Sept. 13, 2022

Fox taps Comscore as local TV currency

Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

By Chris Kelly • Sept. 12, 2022

Kroger expands retail media arm into video, CTV

The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

By Sara Karlovitch • Sept. 12, 2022

Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms

Created with TBWA\Chiat\Day LA, the latest iteration of the brand’s "Get Your TV Together" campaign unites live sports and reality TV.

By Chris Kelly • Sept. 9, 2022

Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

By Peter Adams • Sept. 8, 2022

Apple promotes bigger iPhone screen to accommodate streaming, gaming

While the marketer was mum about any advertising plans at its “Far Out” showcase, the spotlight on screen real estate could still appeal to brands.

By Peter Adams • Sept. 8, 2022

Amazon ads top engagement ranking, but TikTok holds innovation crown

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

By Peter Adams • Sept. 7, 2022