Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

By Sara Karlovitch • Nov. 21, 2022

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

By Peter Adams • Nov. 21, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

By Peter Adams • Nov. 15, 2022

Frito-Lay deepens World Cup strategy with age-old naming debate

“Soccer or Football” sees NFL icon Peyton Manning and three-time FIFA World Cup player David Beckham go to extreme lengths to make their cases.

By Jessica Deyo • Nov. 15, 2022

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022

Daniel Craig cuts loose in Paris for dancy new Belvedere ads

Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

By Peter Adams • Nov. 10, 2022

Peloton goes beyond the workout for holiday push

New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

By Jessica Deyo • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Pacsun expands metaverse presence for the holidays

The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

By Jessica Deyo • Nov. 7, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022

YouTube revenue shrinks as Google feels pinch of ad slowdown

The short-form format remains a focus, but is still in the early days of monetization and facing stiff competition from rival TikTok.

By Peter Adams • Oct. 26, 2022

Gillette kicks off first NFL live broadcast mixed-reality commercial

The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.

By Sara Karlovitch • Oct. 24, 2022

Snapchat owner braces for cold winter as ad revenue slows

Snap grew revenue by just 6% in Q3 and indicated brand-oriented advertising headwinds will continue into the holidays.

By Peter Adams • Oct. 21, 2022

Why Mercedes-Benz jumped to advertise on Amazon Prime’s ‘Thursday Night Football’

Early audience numbers point to where the future of live sports may be headed, with more targeted advertising holding a strong appeal for brands. 

By Sara Karlovitch • Oct. 21, 2022

Kroger’s retail media guru on CTV ambitions and vanity metrics

Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

By Peter Adams • Oct. 21, 2022

Campaign Trail: Dietz & Watson summons ‘SandWitch Sisters’ in riff on Halloween classic

Drag queens bring a trio referencing “Hocus Pocus” to life for the brand’s largest paid TikTok effort to date and latest collaboration with agency RTO+P.

By Peter Adams • Oct. 21, 2022

TikTok replaces Netflix as second most-popular app for those under 35

New research underscores how TikTik’s influence is spreading beyond social media to impact streamers and traditional broadcasters. 

By Aaron Baar • Oct. 20, 2022

Inside Domino’s recipe for success with ‘Stranger Things’ fanatics

At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.

By Peter Adams • Oct. 18, 2022

What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

By Peter Adams • Oct. 17, 2022

Tyson’s Twitch series pairs Friday night gaming with chicken

“Chicken and a Video Game” features professional athletes eating chicken and playing video games.

By Aaron Baar • Oct. 14, 2022

Toyota shifts advertising into a new gear with expansive campaign

“Never Settle” puts stories in the foreground, a change from the brand’s traditionally car-centered marketing.

By Sara Karlovitch • Oct. 14, 2022

Netflix’s ad tier is barebones at launch, but cheaper than Disney’s for viewers

Now confirmed to launch in early November, the service includes partnerships with DoubleVerify, Integral Ad Science and Nielsen and is “nearly sold out” of inventory.

By Peter Adams • Oct. 13, 2022

Diageo’s Lagavulin sends Nick Offerman on a dangerous mission

The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.

By Sara Karlovitch • Oct. 13, 2022