Nielsen miscounted Super Bowl LVII viewership

On the heels of regaining MRC accreditation, the platform acknowledged measurement issues around the most-watched Super Bowl in history.

By Chris Kelly • May 2, 2023

Tubi targets upfronts attendees with satirical short films

Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.

By Chris Kelly • May 1, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Meta says AI is improving ad efficiency as revenue growth returns

AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

By Peter Adams • April 27, 2023

Google ad revenue slides again as platform’s dominance is challenged

Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up.

By Peter Adams • April 26, 2023

FTC talks tough in false-ad notice but faces hard enforcement road

Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

By Robert Freedman • April 24, 2023

Kraft Real Mayo claims mayo love can lead to more dating app matches

The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.

By Peter Adams • April 21, 2023

Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort. 

By Sara Karlovitch • April 21, 2023

Gopuff positions itself as go-to munchies delivery app for 4/20

An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

By Jessica Deyo • April 20, 2023

Expedia Group launches ‘shoppable’ platform with inspirational travel content

The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

By Michele Laufik • April 20, 2023

Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

By Peter Adams • April 20, 2023

Netflix pleased by ad-supported plan’s economics, but offers few details

Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier.

By Peter Adams • April 19, 2023

Pabst Blue Ribbon plays coy with Wade Boggs over mascot origins

A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue.

By Sara Karlovitch • April 19, 2023

Acura’s anime racing series returns with new episodes

“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

By Sara Karlovitch • April 17, 2023

Campaign Trail: Mugler shoots for the stars with Hunter Schafer

The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

By Chris Kelly • April 14, 2023

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers.

By Chris Kelly • April 12, 2023

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

By Chris Kelly • April 12, 2023

Hanes breaks stuffy Victorian Era conventions with help from Blondie

Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

By Peter Adams • April 11, 2023

Ad-supported media engagement slips as consumers cut back, report finds

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

By Peter Adams • April 10, 2023

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

By Chris Kelly • April 7, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Deyo • April 6, 2023

Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

By Peter Adams • April 4, 2023

Maybelline taps SNL star for ‘90s-inspired music video

“Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.

By Jessica Deyo • April 4, 2023

Constellation Brands teams with Tastemade for content studio

The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

By Sara Karlovitch • March 31, 2023

Michelob Ultra is first sponsor of network dedicated to women’s sports

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.

By Peter Adams • March 29, 2023