How Molson Coors tackles the cost and clutter of football marketing

Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport.

By Peter Adams • Feb. 21, 2023

Instagram sunsets live shopping as commerce retreat continues

The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

By Peter Adams • Feb. 15, 2023

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Trade Desk revenue up 24% as advertisers continue shift to CTV, retail media

The company claims UID2 is set to solve the open internet’s identity challenge “on a scale well beyond anything cookies have ever accomplished.”

By Chris Kelly • Feb. 15, 2023

By the numbers: Super Bowl LVII

Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

By Sara Karlovitch • Feb. 13, 2023

What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?

The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines.

By Chris Kelly • Feb. 13, 2023

Priceline hides travel deals in digital ads running around Super Bowl LVII

Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform.

By Peter Adams • Feb. 9, 2023

Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.

By Peter Adams • Feb. 8, 2023

Klarna jumps back to Y2K with help from Paris Hilton

A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

By Peter Adams • Feb. 7, 2023

Wendy’s first to test Roku, DoorDash deal around shoppable TV ads

The first-of-its-kind partnership lets DoorDash merchants place click-to-order offers within Roku ads that they can attribute, target and measure.

By Chris Kelly • Feb. 7, 2023

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.

By Peter Adams • Feb. 6, 2023

Google joins tech peers in touting AI as balm to advertising woes

After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas.

By Peter Adams • Feb. 3, 2023

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House."

By Chris Kelly • Feb. 3, 2023

Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

By Jessica Deyo • Feb. 2, 2023

Meta revenue slides for third straight quarter as Reels feels growing pains

Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next.

By Peter Adams • Feb. 2, 2023

General Motors, Netflix team for strategic alliance around EVs

The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push.

By Chris Kelly • Feb. 2, 2023

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

By Peter Adams • Feb. 1, 2023

Disney sells out ad time for NHL All-Star events

Major buy-ins include Chipotle, Discover and Honda for a combined total of 12 unique sponsors and 34 unique advertisers.

By Sara Karlovitch • Feb. 1, 2023

Has TV ad measurement’s day of reckoning finally arrived?

Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.

By Chris Kelly • Jan. 30, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Netflix believes ads will eventually drive at least 10% of revenue

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

By Peter Adams • Jan. 20, 2023

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

By Chris Kelly • Jan. 20, 2023

YouTube reclaims VidCon title sponsorship, replacing TikTok

The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

By Jessica Deyo • Jan. 19, 2023

Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.

By Peter Adams • Jan. 18, 2023

How pandemic trends will continue to inform consumer behavior in 2023

During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

By Sara Karlovitch • Jan. 18, 2023

Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

By Peter Adams • Jan. 13, 2023