Hilton checks in to Paris Hilton’s Roblox world for loyalty push

The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

By Chris Kelly • Jan. 23, 2024

Coors Light’s silver bullet train returns for Super Bowl with seats for fans

Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

By Peter Adams • Jan. 23, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Finish brings football rivalries to the kitchen with Team Whistle

An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

By Jessica Deyo • Jan. 22, 2024

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

By Sara Karlovitch • Jan. 22, 2024

The brand loyalty paradox: 3 “contradictory” marketing tips to build a better brand

Explore three unconventional strategies to let your audience shape the narrative, leverage AI for serendipity and prioritize daily interactions.

Jan. 22, 2024

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

By Aaron Baar • Jan. 18, 2024

Norton combats online scams with Dan Levy, Instagram game

Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.

By Jessica Deyo • Jan. 18, 2024

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

By Aaron Baar • Jan. 11, 2024

Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 

By Peter Adams • Jan. 11, 2024

Inside the creator marketing trends expected to go viral in 2024

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

By Jessica Deyo • Jan. 11, 2024

8 predictions for 2024 as marketing seeks a new normal

Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.

By Chris Kelly • Jan. 5, 2024

Peloton brings fitness classes to TikTok in bigger push for Gen Z

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

By Peter Adams • Jan. 4, 2024

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024

Bounty and NFL greats clean up after wings and football talk

The Procter & Gamble paper towel brand is out with exclusive social content in the lead up to the Super Bowl.

By Sara Karlovitch • Jan. 4, 2024

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

The findings from Emplifi reflect a shift in Instagram Reels performance rates, with longer videos outperforming short-form content.

By Aaron Baar • Dec. 21, 2023

Zacapa rum highlights female empowerment in 1st global campaign

“Lips to Soul” will be supported by out-of-home activations, primarily Facebook and Instagram paid social media advertising, events and TV in select markets.

By Sara Karlovitch • Dec. 20, 2023

How the pairing of Pringles and caviar went viral on TikTok, Instagram

The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

By Christine Blank • Dec. 20, 2023

Sociable: Is X seeing more usage? New reports indicate rising web traffic

Various sources suggest that the platform formerly known as Twitter is seeing more traffic, but is that the whole story?

By Andrew Hutchinson • Dec. 19, 2023

3 ways your brand can build community with Gen Z on social media

The perfect holiday gift for your marketing team: the definitive guide to marketing to Gen Z in 2024.

Dec. 19, 2023

YouTube reinforces brand safety for growing Shorts format

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

By Jessica Deyo • Dec. 14, 2023

Frito-Lay reaffirms commitment to diverse creators with new campaign

Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.

By Chris Kelly • Dec. 12, 2023

Dentsu: Ad market to grow 4.6% as brands priortize attention over reach

An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers. 

By Peter Adams • Dec. 11, 2023

Twitch launches annual recap with new game, marketing push

The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

By Sara Karlovitch • Dec. 11, 2023

Advertisers will ramp up spend on creators in 2024, IAB forecasts

Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

By Jessica Deyo • Dec. 7, 2023