Social Media: Page 10
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Retrieved from Alibaba on December 06, 2023
ColumnSociable: The age of virtual influencers is coming, bringing new considerations for brands
The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.
By Andrew Hutchinson • Dec. 7, 2023 -
danielvfung via Getty Images
Ad-spending market continues to recover, though 2024 presents mixed picture
GroupM expects that brands may invest more in shared experiences as day-to-day life becomes increasingly atomized and algorithmically dictated.
By Peter Adams • Dec. 4, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of CNW Group/Mars, Incorporated
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.
By Aaron Baar • Nov. 30, 2023 -
Courtesy of Gillette
Gillette encourages gamers to ‘hit reset’ for global campaign
The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.
By Jessica Deyo • Nov. 30, 2023 -
Retrieved from X on September 19, 2023
ColumnSociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit.
By Andrew Hutchinson • Nov. 30, 2023 -
Courtesy of McDonald's
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.
By Chris Kelly • Nov. 29, 2023 -
Courtesy of Kellanova
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
A TikTok challenge for showing off brand-inspired game day looks rounds out the college football play from the Kellanova brand.
By Peter Adams • Nov. 29, 2023 -
Courtesy of McDonald's USA
Deep DiveHow the best marketing campaigns of 2023 mastered pop culture nostalgia
Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • Nov. 29, 2023 -
Permission granted by Walmart
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.
By Peter Adams • Nov. 28, 2023 -
Courtesy of Mars, Incorporated
Mars recycles old ads for M&Ms, Twix to promote net-zero progress
The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.
By Chris Kelly • Nov. 28, 2023 -
Courtesy of Kellanova
Pop-Tarts unveils edible mascot for inaugural bowl game
The brand also launched an interactive “Prop-Tarts” experience to dole out free Pop-Tarts to consumers who correctly predict elements of the game.
By Jessica Deyo • Updated Dec. 6, 2023 -
Justin Sullivan/Getty Images via Getty Images
Deep DiveBrand backlash: Are 2023’s epic marketing fails part of a bigger problem?
High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against “wokeness.”
By Peter Adams • Nov. 28, 2023 -
Courtesy of Las Vegas Convention and Visitors Authority
Las Vegas spurs excessive celebration at Super Bowl with new campaign
Made with agency R&R partners, “Excessive Celebration Encouraged” sees Chad "Ochocinco" Johnson recreate infamous touchdown celebrations.
By Chris Kelly • Nov. 27, 2023 -
Courtesy of Secret Island Salmon
Secret Island Salmon swims upstream with ‘F-word’ campaign
Edgy messaging is helping the direct-to-consumer brand drive awareness as it prepares for a broader launch at retail.
By Christine Blank • Nov. 22, 2023 -
noLimit46 via Getty Images
Sociable: Will chaos at OpenAI benefit social media’s AI projects?
With the dust still yet to settle, many are now wondering what comes next for the AI field.
By Andrew Hutchinson • Nov. 21, 2023 -
Retrieved from Elon Musk/Twitter on July 24, 2023
Sociable: X’s long-term business is again threatened by Musk’s rule
The beleaguered platform cannot sustain a long-running advertiser boycott.
By Andrew Hutchinson • Nov. 20, 2023 -
Courtesy of Solo Stove
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.
By Chris Kelly • Nov. 20, 2023 -
Courtesy of Dove
Dove, animated influencer promote mental health ahead of Thanksgiving
Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers.
By Aaron Baar • Nov. 20, 2023 -
Kar Tr via Getty Images
Teen TikTok usage plateaus — here’s what the numbers say
While usage has flattened, TikTok overtook YouTube for the first time as the top platform for teens, according to findings from Forrester.
By Sara Karlovitch • Nov. 17, 2023 -
Courtesy of Sam's Club
Deep DiveSleigh the season: Will caution stifle the holidays or can marketers win?
Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.
By Jessica Deyo • Nov. 16, 2023 -
Courtesy of Chili's Grill & Bar
Chili’s remixes Baby Back Ribs jingle with Boyz II Men
The effort leans into ‘90s nostalgia while trying to usher a signature piece of branding into the TikTok era.
By Peter Adams • Nov. 14, 2023 -
Retrieved from Maurice Rahmey/Threads on November 11, 2023
Sociable: Breaking down Meta-Amazon deal to ease shopping on Facebook and IG
The new deal will enable Amazon merchants to connect with Facebook and Instagram users.
By Andrew Hutchinson • Nov. 13, 2023 -
Permission granted by Pop-Tarts
How Pop-Tarts Bites hones its messaging with data-driven insights
A pilot with VidMob used AI and machine learning to reveal that functional messaging performed better across Meta than more emotionally led ads.
By Peter Adams • Nov. 13, 2023 -
Meta rolls out lead generation ad tools, AI features across family of apps
Advertisers will be able to apply AI across targeting, creative, placements and budget on the Meta Advantage suite of ad automation products.
By Chris Kelly • Nov. 9, 2023 -
Courtesy of Frito-Lay North America
Lay’s, reality star Matt James join viral TikTok trend with cookbook kit
The brand and a veteran of “The Bachelor” are getting in on a viral cooking hack of turning chips into mashed potatoes with a social media sweepstakes.
By Aaron Baar • Nov. 9, 2023
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