Social Media: Page 8

  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images
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    IAB: Digital video advertising KPIs shift, with business outcomes on top

    A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

    By • July 16, 2024
  • CeraVe soap opera
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    Retrieved from CeraVe on July 15, 2024
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    CeraVe takes on soap operas in new genre-spoofing campaign

    In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.

    By Aaron Baar • July 15, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Urban Outfitters blends physical, digital with back-to-school campaign

    The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.

    By • July 11, 2024
  • Actor Michael Cera holds a tub of CeraVe lotion as part of campaign materials for the skincare brand's first-ever Super Bowl commercial.
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    Courtesy of CeraVe
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    Deep Dive

    6 campaigns that signaled a creative resurgence in H1 2024

    As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

    By , • July 10, 2024
  • Several booths designed to like the old West are lined up outside.
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    Courtesy of 818 Tequila
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    818 Tequila mixes cocktail of sustainability, social media and celebrity

    Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

    By Nicole Ortiz • July 2, 2024
  • Travis Yee in a campaign for Philadelphia Cream Cheese
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese spreads original song across streaming, TikTok

    The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.

    By • July 2, 2024
  • An AI-generated image of a person on a fashion runway
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    Courtesy of Motorola
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    Motorola walks the runway with entirely AI-generated campaign

    To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.

    By • July 1, 2024
  • Toyota's "Getaway Driver" short film promotional imagery.
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    Courtesy of Toyota
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    Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film

    The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.

    By Aaron Baar • June 27, 2024
  • Patrick Mahomes in a Coors Light campaign
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    Courtesy of Coors Light
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    Coors Light will bury its latest Patrick Mahomes ad in a time capsule

    The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.

    By • June 26, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop looks to woo small businesses with accelerators

    Despite facing a U.S. ban, the social media platform is investing in resources to help scale women- and LGBTQIA+-owned businesses.

    By Tatiana Walk-Morris • June 26, 2024
  • Persil laundry detergent teams with fashion designer Christian Siriano, shown in the photo holding a phone to his ear, to launch a 24-hour Wardrobe Refresh Hotline on TikTok Live.
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    Courtesy of Persil
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    Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

    The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

    By Aaron Baar • June 26, 2024
  • Chipotle's Celebrity Card, which grants on free meal per day for one year, is on display via a graphic.
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    Courtesy of Chipotle
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    Chipotle extends coveted Celebrity Card to fans on social media

    Consumers can apply for the card once reserved for notable figures across TikTok, Instagram and X to receive one free meal per day for a year. 

    By • June 25, 2024
  • A person sits behind a privacy shield bearing the U.S. flag and the word "vote."
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    Brandon Bell / Staff via Getty Images
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    Opinion

    How brands can navigate pre-election chaos on social media

    As the 2024 election looms, brands must be extra mindful of all areas of their social media operations, according to Scott Parker, CEO of Social Factor.

    By Scott Parker • June 24, 2024
  • People at a cookout in a Johnsonville ad
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    Courtesy of Johnsonville
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    Johnsonville looks to juice social media algorithms with positive content

    The sausage company is collaborating with influencers and other brands to push social media algorithms to serve “more outreach and less outrage.”

    By • June 21, 2024
  • Meta's setup at the Cannes International Festival of Creativity 2024.
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    Permission granted by Sean Ebsworth Barnes
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    Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

    Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

    By Aaron Baar • June 20, 2024
  • Christian Pulisic for Michelob Ultra and Puma
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    Courtesy of Michelob Ultra
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    Michelob Ultra goes for Copa América gold with biggest summer program ever

    The AB InBev brand’s “Summer of Team USA” push includes a new TV commercial, on-site activations and a merch partnership with Puma. 

    By • June 18, 2024
  • NBCUniversal's cover art for its "Paris Collective" group, which includes a number of popular social media creators, also shown on the graphic, who will be creating content at the 2024 Paris Olympics.
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    Courtesy of NBCUniversal
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    NBCU unveils Paris Creator Collective for Olympics coverage

    The program includes partnerships with platforms like TikTok and YouTube and will allow advertiser partners to create sponsored posts with select creators.

    By • June 18, 2024
  • Jameela Jamil poses as an anthropologist for E.l.f. Cosmetics' "Peculiar Behavior" campaign promoting its new Bronzing Drops.
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    Courtesy of E.l.f. Beauty
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    Why E.l.f. stepped into the wild for its latest entertainment play

    Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the beauty marketer’s documentary-style “Peculiar Behavior” campaign.

    By • June 18, 2024
  • A person smiles at smart phone being held up on a tripod.
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    Courtesy of Walmart
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    Walmart signs as partner for Forbes’ inaugural Creator Upfronts

    The event will connect marketers with top creators and represents a continued push by Walmart to build muscle around digital marketing services. 

    By • June 14, 2024
  • WNBA Commissioner Cathy Engelbert carries a basketball on the floor of the New York Stock exchange
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    Michael M. Santiago via Getty Images
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    Opinion

    Why brands should be championing women’s sports from sideline to spotlight

    The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

    By Layton Lassiter • June 12, 2024
  • Reddit DoubleVerify
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    Retrieved from Reddit on June 12, 2024
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    Column

    Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

    DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

    By Andrew Hutchinson • June 11, 2024
  • Women as part of WACL's new campaign pushing for gender equality in advertising appear together.
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    Courtesy of WACL
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    Advocacy group taps creators to call for gender equality in ad industry

    Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

    By Aaron Baar • June 6, 2024
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    Courtesy of Reddit
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    Opinion

    Marketers should stop being fearful of Reddit — here’s why

    Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

    By Geoff Gates • June 5, 2024
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Column

    Sociable: Gen Z prefers social media to Google for some searches, study says

    Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.

    By Andrew Hutchinson • June 4, 2024
  • LG Electronics' global campaign "Optimism Your Feed" is showcased on digital billboards against a red background.
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    Courtesy of LG Electronics
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    LG fuels positivity on social media with ‘Optimism your feed’ playlist

    The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

    By • May 30, 2024