Social Media: Page 8
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Dove tackles Gen Alpha anti-aging craze with Drew Barrymore
#TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant.
By Peter Adams • March 5, 2024 -
Whirlpool helps singles clean up their dating profiles
Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.
By Sara Karlovitch • March 5, 2024 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
How Athleta’s ‘Find Your Movement’ campaign evolves the brand
The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.
By Jessica Deyo • March 1, 2024 -
Olipop seeks best friend creator duo for expenses-paid national tour
The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content.
By Jessica Deyo • Feb. 29, 2024 -
Sociable: Reddit partners with Google on data-sharing deal for search
The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.
By Andrew Hutchinson • Feb. 23, 2024 -
Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign
An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.
By Aaron Baar • Feb. 22, 2024 -
Pepsi teams with Shaq, Reebok for sneakers that carry mini cans
Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.
By Jessica Deyo • Feb. 22, 2024 -
Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends
A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.
By Chris Kelly • Feb. 22, 2024 -
Column
Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
By Chris Kelly • Feb. 16, 2024 -
Android says green text bubbles are costing iPhone users love
Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.
By Jessica Deyo • Feb. 15, 2024 -
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.
By Aaron Baar • Feb. 15, 2024 -
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
How Super Bowl advertisers are upping their game on Snapchat
Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.
By Aaron Baar • Feb. 7, 2024 -
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
NFL kicks off SpongeBob-themed Roblox activation in run-up to big game
The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.
By Sara Karlovitch • Feb. 2, 2024 -
Column
Sociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024 -
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Column
Sociable: Social media CEOs face tough questions over child protection in Senate
In a tense session, senators pushed their case that social platforms need to do more to protect young users.
By Andrew Hutchinson • Feb. 1, 2024 -
YouTube revenue tops $9B in sign ad-spending appetites are recovering
A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.
By Peter Adams • Jan. 31, 2024 -
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.
By Aaron Baar • Jan. 25, 2024 -
Column
Sociable: BeReal adds feed for celebrities and brands
RealBrands will see brand accounts get their own focus in-stream.
By Andrew Hutchinson • Jan. 25, 2024