Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

By Jessica Deyo • April 8, 2024

Corona, Tripadvisor team for beer-fueled digital travel hub

The Corona Global Hub offers Corona-curated itineraries, traveler insights and discounts, and also includes regional partnerships with travel influencers.

By Sara Karlovitch • April 8, 2024

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

By Marketing Dive staff

Snap expands perks for ‘leaned in’ agency partners with new program

VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

By Peter Adams • April 8, 2024

Kraft cooks up brand refresh, creative platform for unified sauce line

Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

By Jessica Deyo • April 3, 2024

Sociable: TikTok launches new ad campaign to oppose sell-off bill

The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence. 

By Andrew Hutchinson • March 31, 2024

How MoonPie, SunChips are taking advantage of solar eclipse mania

Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.

By Peter Adams • March 29, 2024

Snap teams with IAS for AI-driven brand safety solution

The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.

By Aaron Baar • March 28, 2024

Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

By Chris Kelly • March 25, 2024

Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’

The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.

By Sara Karlovitch • March 21, 2024

Why the latest TikTok ban attempt is different — and what it means for marketers

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

By Jessica Deyo • March 21, 2024

Marketers bullish on generative AI’s potential to boost the creator economy

Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

By Aaron Baar • March 21, 2024

Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push

Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.

By Peter Adams • March 21, 2024

Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.

By Jessica Deyo • March 19, 2024

How Bubly aims to shake up sparkling water with new Burst brand extension

Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.

By Peter Adams • March 19, 2024

Embracing the era of video-first marketing: 5 undeniable consumer stats

Does your marketing strategy match your audiences’ expectations? 

March 18, 2024

Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.

By Chris Kelly • March 15, 2024

Google loses in local search to Instagram, TikTok among Gen Z

Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found.

By Aaron Baar • March 14, 2024

Garnier launches new line with biggest investment in over 10 years

Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.

By Peter Adams • March 14, 2024

Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays

Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.

By Chris Kelly • March 12, 2024

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

By Andrew Hutchinson • March 12, 2024

GNC fuels everyday workout routines for March Madness tie-up

Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

By Jessica Deyo • March 12, 2024

Michaels promotes online MakerPlace with ‘Respect the Handmade’

The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy. 

By Jessica Deyo • March 8, 2024

ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

By Peter Adams • March 8, 2024

Sociable: TikTok calls on US users to oppose latest proposal to ban app

With U.S. lawmakers putting forth a new ban proposal, TikTok is fighting back.

By Andrew Hutchinson • March 8, 2024

Billboard brings shoppable livestream to Instagram using TalkShopLive

TalkShopLive’s Shoppable Simulcast integration on Instagram notably follows the latter’s move to eliminate live shopping from its own offerings.

By Aaron Baar • March 7, 2024