Social Media: Page 17

  • Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.
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    Cindy Ord/Getty Images for The Female Quotient via Getty Images
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    X’s new CEO hire has done little to stem brand exodus, report says

    Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

    By • Aug. 11, 2023
  • Elon Musk Changes Twitter Name And Logo To X
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    Dan Kitwood via Getty Images
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    X enlists IAS to provide pre-bid brand safety certification

    The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.

    By Aaron Baar • Aug. 10, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
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    Retrieved from La-Z-Boy on August 08, 2023
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    La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

    In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

    By • Aug. 9, 2023
  • Two hotdogs meant to look like legs in front of an inflatable pool.
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    Courtesy of Oscar Mayer
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    Oscar Mayer joins social media’s ‘hot dog or legs’ debate

    An extension of its “Keep it Oscar” platform, the effort will elevate the Kraft Heinz brand’s products in hopes of tying them to a trend popular on TikTok.

    By • Aug. 8, 2023
  • Ad agency Pereira O’Dell executives Juliana Constantino and PJ Pereira stand side-by-side.
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    Permission granted by Pereira O’Dell
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    Pereira O’Dell hires Meta creative lead with eye on AI-powered future

    Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

    By • Aug. 7, 2023
  • Instagram Connections short film
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    Courtesy of Meta
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    Instagram celebrates Gen Z connections in short film-led campaign

    The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

    By • Aug. 3, 2023
  • Pinterest logo blue
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    Retrieved from Pinterest on June 30, 2020
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    Column

    Sociable: Pinterest’s user growth slows while engagement gains with younger audiences

    In Q2, Gen Z was Pinterest’s largest contributor to overall engagement growth and the fastest growing cohort.

    By Andrew Hutchinson • Aug. 3, 2023
  • A digital OOH advertisement for Apple's "Pay The Apple Way" campaign.
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    Courtesy of Apple
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    Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

    Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

    By • Aug. 3, 2023
  • A collage of several images depicting popular summer vacation activities like sailing.
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    Courtesy of White Claw
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    White Claw encourages consumers to take time off this summer

    A majority of employed Americans have not planned a vacation this summer, a situation the hard seltzer brand seeks to remedy with an Instagram contest.

    By • Aug. 3, 2023
  • Hand on laptop with different graphics hovering hand and connected to each other.
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    Panya7 via Getty Images
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    Sponsored by Meta

    Using AI to unlock creativity in marketing

    With new AI-powered digital tools emerging, an indispensable opportunity exists to create cutting-edge campaigns that target the most relevant audiences.

    By Goksu Nebol-Perlman, VP, Product Marketing, Monetization • Aug. 2, 2023
  • Volvo's Pinterest display.
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    Courtesy of Pinterest
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    Volvo showcases denim car interiors with Pinterest keyword takeover

    The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

    By • July 31, 2023
  • A kid sitting on top of a desk as part of a campaign image for Gap's back-to-school marketing.
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    Courtesy of Gap
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    Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

    Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

    By • July 31, 2023
  • A Pepsi ad reveals the brand's globe hidden in a crinkled Captain Morgan label.
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    Permission granted by PepsiCo Beverages North America
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    Pepsi vies to unseat Coke as preferred cola pairing with rum

    New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

    By • July 28, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s says Grimace birthday push shook up strong Q2 earnings

    A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

    By • July 27, 2023
  • Margot Robbie attends the press junket and Photo Call for "Barbie" at Four Seasons Hotel Los Angeles at Beverly Hills on June 25, 2023 in Los Angeles, California.
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    Matt Winkelmeyer/WireImage via Getty Images
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    ‘Barbie’ AI selfie generator goes viral with 13M users

    Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

    By Aaron Baar • July 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue rises 11% as leaner organization keeps new products rolling

    CEO Mark Zuckerberg pointed to the quick launch of Threads as an example of how his promised “year of efficiency” is paying off with users and advertisers.

    By • July 27, 2023
  • Chipotle's "Get in the Pit" campaign image, shown as a poster on a busy sidewalk, timed to National Avocado Day.
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    Courtesy of Chipotle
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    Chipotle experiments with Threads for National Avocado Day

    The QSR chain is one of the first to center its marketing around the platform, using it to drop text-to-win codes that will give away concert and festival tickets.

    By • July 26, 2023
  • Snapchat logo
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    Retrieved from Snapchat on April 23, 2021
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    Column

    Sociable: Snapchat rises to 397M users, sees more active advertisers in Q2

    Despite overall revenue decreasing 4% year-over-year, an 8% quarter-over-quarter increase suggests Snap’s ad business is recovering.

    By Andrew Hutchinson • July 26, 2023
  • Donatello from "Teenage Mutant Ninja Turtles: Mutant Mayhem"
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    Courtesy of Pizza Hut
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    Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’

    As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.

    By • July 26, 2023
  • Elon Musk Speaks At Satellite Conference In Washington, DC
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    Win McNamee / staff via Getty Images
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    Is Twitter’s rebrand to X a nail in the coffin or a necessary change?

    The pivot could wipe out billions in brand value and further alienate advertisers during a period of heightened competition from apps like Threads.

    By • July 25, 2023
  • A still image featuring an athlete in an interview-style setting while holding a Gatorade as part of the brand's 30-second "Don't Go Missing" spot as part of its summer campaign.
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    Courtesy of Gatorade
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    Gatorade teams with Meta, The Weather Channel for summer PSA

    The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.

    By • July 25, 2023
  • A group of athletes sit against a white background surrounded by Zoa Energy drinks.
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    Courtesy of Molson Coors
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    Dwayne ‘The Rock’ Johnson’s Zoa brand signs college athletes for NIL marketing

    Coming off a recent rebrand, the energy drink has teamed up with top athletes to create “The Rock’s Warriors” to raise awareness in the collegiate space.

    By • July 25, 2023
  • A can of Natural Light sits in a brown boat shoes
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    Courtesy of Anheuser-Busch InBev
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    Natural Light, Sperry turn boat shoes into sea-ready beer holders

    Consumers can comment on the beer brand’s Instagram for the chance to have their old shoes upcycled into the “Brewzie.”

    By • July 21, 2023
  • An image depicting soccer content generated on TikTok as part of a tie-up between the social platform and FIFA.
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    Retrieved from TikTok on July 20, 2023
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    TikTok, FIFA strike creator-driven content partnership for Women’s World Cup

    The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.

    By Aaron Baar • July 20, 2023
  • Pop-Tarts' new Agents of Crazy Good characters
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    Courtesy of Kellogg Company
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    Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

    Tapping into nostalgia for the 2000s continues to be a major marketing trend as the Kellogg brand resurrects its animated toaster pastries.

    By • Updated July 20, 2023