Social Media: Page 17

  • Illustrations of Jim Beam's new packaging.
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    Courtesy of Jim Beam
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    Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’

    The new global brand campaign “People Are Good For You” attempts to address an increase in loneliness and accompanies a brand refresh.

    By • May 2, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap credits first quarterly revenue drop to shifting ad biz

    Slowing ad demand stemming from platform changes was partially to blame for a 7% year-over-year drop, with a gloomy outlook extending to Q2.

    By • May 1, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • E.l.f. Vanity Table Talk
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    Retrieved from E.l.f. on April 28, 2023
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    E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge

    The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe.

    By • April 28, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta says AI is improving ad efficiency as revenue growth returns

    AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon.

    By • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • deceptive ads
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    Stadtratte via Getty Images
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    FTC talks tough in false-ad notice but faces hard enforcement road

    Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

    By Robert Freedman • April 24, 2023
  • A Kraft Real Mayo presentation shows two dating profiles for a red-haired man and the stat graphic stating that dating profiles showing mayonnaise can increase first messages by 16%
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    Permission granted by Kraft Real Mayo
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    Kraft Real Mayo claims mayo love can lead to more dating app matches

    The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines.

    By • April 21, 2023
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • Willie Nelson, Martha Stewart and Snoop Dog each hold a BIC lighter
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    Courtesy of BIC
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    BIC blazes campaign and virtual scavenger hunt for 4/20

    Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday.

    By Aaron Baar • April 20, 2023
  • Baseball Hall of Famer Wade Boggs sits at a desk.
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    Courtesy of Pabst Blue Ribbon
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    Pabst Blue Ribbon plays coy with Wade Boggs over mascot origins

    A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue.

    By • April 19, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
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    Courtesy of Kind Snacks
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    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
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    Courtesy of Reddit
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    Reddit signs 3 independent agencies as it scales ad biz

    Horizon Media, PMG and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses.

    By Aaron Baar • April 17, 2023
  • American Eagle's RE/AE virtual clothing store within Snapchat
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    Retrieved from American Eagle on April 14, 2023
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    American Eagle brings secondhand clothing shop to Snapchat

    The augmented reality experience is part of the retailer’s new RE/AE digital shop and clothing collection curated with online resale platform ThredUp.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • An image tied to Pinterest's announcement that it would be adding new safety protocols for its younger users, including parental control functions.
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    Courtesy of Pinterest
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    Pinterest latest to add additional safety protocols for younger users

    New parental controls and user safeguards follow an NBC News investigation revealing how predators have been exploiting photos of children.

    By • April 13, 2023
  • A can of Topo Chico Spirited next to a glass filled with carbonated liquid and ice.
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    Courtesy of Molson Coors
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    Topo Chico boosts media spend as Molson Coors expands beyond beer

    Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company.

    By • April 13, 2023
  • Teens in circle holding smart mobile phones of different colors.
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    Stock via Getty Images
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    IAB: Digital ad growth hits bottleneck as landscape diversifies

    The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

    By • April 13, 2023
  • A girl with a smartphone features in Dove's "Cost of Beauty" short film
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    Courtesy of Dove Self-Esteem Project
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    Dove pushes for legislation to protect kids’ self-esteem from social media

    To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

    By • April 12, 2023
  • Two people in underwear as part of Hanes' “Make Yourself Comfortable” campaign
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    Courtesy of Hanes
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    Hanes breaks stuffy Victorian Era conventions with help from Blondie

    Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

    By • April 11, 2023
  • A woman watches a legal program on her tablet
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    simpson33 via Getty Images
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    Ad-supported media engagement slips as consumers cut back, report finds

    PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

    By • April 10, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok remains top social app for teens despite drop in favorability, study finds

    Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

    By • April 6, 2023
  • Diverse avatars gather in front of a giant Absolut Land bottle to promote Absolut's Coachella metaverse experience.
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    Retrieved from Absolut on April 04, 2023
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    Absolut returns to the metaverse for Coachella with focus on friendship

    The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections.

    By • April 5, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Meta rolls out AI-driven brand safety and verification tools

    Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.  

    By Aaron Baar • April 3, 2023
  • Bombay Sapphire AI art robot
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    Courtesy of Bombay Sapphire
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    Bombay Sapphire readies world’s largest AI art event

    "Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot.

    By • April 3, 2023